Information 60 years of adidas – the stories that still inspire us today adidas‚ one of the leading sports brands in the world‚ is turning 60 on August 18‚ 2009. It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation‚ he creates a brand as great as any in the world. An unlikely story‚ but
Premium Gold medal Adidas Germany
BULDING SOCIAL BUSINESS Social business is a non-loss and non-dividend company dedicated entirely to achieve a social goal. Muhammad Yunus‚ a Bangladeshi banker. Economist‚ founder of Grameen bank and Nobel Peace Prize recipient explains in his book what social business is and how it can help the development of our communities. Yunus‚ previously was a professor of economics where he developed the idea and concepts of micro-credit and micro-finance. In the early seventies‚ Bangladesh was in a terrible
Premium Muhammad Yunus Poverty Bangladesh
When TV blossomed into the major vehicle for sports‚ the bigwigs of those sports had two worries: that fans would stop attending games‚ leading to swaths of empty bleachers‚ and that people would prefer watching sports to playing them‚ making American children fat and slow. Yes‚ as a nation‚ Americans may be a couple pounds south of svelte‚ but it’s not sports television’s fault. People report that interest in sports is heightened by watching great athletes perform‚ and young people report
Premium Baseball Olympic Games Television
Garrincha: The Dark Legend The greatest of all time is a never ending debate. Legends like Pelé‚ Maradona‚ Ronaldinho‚ Zidane‚ and even Messi make the conversation worldwide‚ but there is one name you will only hear in Brazil: Garrincha. In Brazil‚ Garrincha is considered by many at the same level as Pelé‚ an undisputed legend. While it would be ideal to compare Garrincha’s lack of “legend status” to multiples legends‚ the context of this investigation will only compare Garrincha to his countrymen
Premium Culture of Brazil
“Medium is the message” Barney & Friends: How PBS shaped the purple dinosaur? Presented By: Bavley Farid Ahmed Mortada Adnan AbuSalem Mahmoud Zidane Advised By: Dr. Sreya Mitra Introduction The “Medium is the message” is a phrase by Marshall McLuhan. It means that the medium on which the message is delivered directly affects the message creating a symbiotic relationship between them. The creator of the hit TV show Barney and friends‚ Sheryl Leach‚ came with the idea of the show to teach important
Premium Mass media Communication Media studies
Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
Premium Maslow's hierarchy of needs
adidas-group Philipp 21.05.2013 Inhaltsverzeichnis 1. 1.1. 1.2. 1.3. 2. 3. 4. 4.1. 4.2. 4.3. 5. History............................................................................................................................................. 4 The adidas Group at a glance ................................................................................................ 4 Adi Dassler - the man who gave adidas its name ............................................................... 5 The adidas
Premium Adidas
1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: Demographic variables such as: age‚ sex‚ race‚ income‚ occupation‚ education and household status. Psychographic variables such as: lifestyle‚ activities‚ personality and social class. Behavioural variables such as: product benefits and product use patterns. Geographic variables such as: climate‚ country or region and the size of the area in terms
Premium Athletic shoe Nike, Inc. Footwear
How far should poverty alleviation be a priority for any government? * True that there are more concerns * Poverty: * affects individuals‚ families; social conflicts; * hampers progress‚ lifestyle and earnings * Poverty: * hampers economic growth; * human capital affected; * disease in the society * Education: high illiteracy rate * Job creation * Health and sanitation: * Increase life expectancy * Nutrition‚ water
Free Poverty
1.0 Introduction Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker‚ 2009). By far‚ Adidas holds a market share of 22% (Dogiamis & Vijayashanker‚ 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson‚ Jarnemo & Philipson‚ 2006). The founders of Adidas‚ Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker‚ 2009)
Premium Marketing Product differentiation