Created by: The 4 P’s Jessica Burg Alice Popescu Ranjita Shetty Ritesh Maskay Project Summary Car sharing is an economical and eco-friendly mode of transportation that is designed to fulfill a just-in-time need for personal access to passenger cars. This transportation network encourages people to be socially and environmentally responsible by minimizing private vehicle ownership. Car sharing started gaining popularity in the early 1990s in Europe. Today‚ such fleet of automobiles operates
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Some other variable costs‚ however‚ went down partly because of this unexpected high volume of new registrations. Lease cost went up to $4‚800 per vehicle because as Zip Car got bigger‚ the exposure to risk also got bigger for car manufacturers as their leased vehicles will be used by a larger pool of different drivers. Parking fee per car per year was also higher than expected (25% more) and fuel bill were 10% higher than planned. Because these were variable cost‚ they would bring down the company’s
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results from the average 20% growth rate of members‚ and most of the new members did not use the hourly service as much as the old members. For the leverage‚ it was 4.15 in 2010 and 1.17 in2011‚ the result is positive‚ and showing that Zipcar’s strategy on decreasing financing cost on acquiring and maintaining the large scale of vehicles (Cut down on loan and acquire vehicles through Assets Backed Securities (ABS) Facility) has been working. For the Return of Equity‚ even though it is still negative
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Borrowed Car‚ Inc: Zipcar Watch Out Car Sharing & Opportunities for Growth Zipcar‚ Inc. is an entrepreneurial venture started in 1999 and was incorporated in the year 2000 by founders Robin Chase and Antje Danielson. The Zipcar business model is a sophisticated form of car sharing that was innovative for the time. Yet‚ it is important to note that this form of company is not the first of its kind. This would be a potential business to model our business after. Our goal is to create a smart economical
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Sociocultural Carsharing or car sharing is a model of car rental where people rent cars for short periods of time‚ often by the hour. They are attractive to customers who make only occasional use of a vehicle‚ as well as others who would like occasional access to a vehicle of a different type than they use day-to-day. Carsharing contributes to sustainable transport because it is a less car intensive means of urban transport‚ and according to The Economist‚ carsharing can reduce car ownership at an estimated
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Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability of the car rental industry‚ and how the
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Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
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Enterprise Rent-A-Car is one of the largest car rental companies in North America. It specializes in providing customers temporary or a replacement vehicle. Jack Taylor founded the company in 1957 where he started Enterprise Rent-A-Car as an Executive Leasing Company with only seven cars. The company began leasing cars for longer periods. Later on executive leasing launched itself as a short-term rental operation with 17 cars plus a car sales division. That’s when the company changed its name
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next thing I knew it was 8:00am. Zip lining was about to happen before I knew it. The scary feeling of letting go. “Kiki‚ are you dressed?” My mom whispers. “Yeah almost ready. Has anybody seen my hair brush?” “Have you looked in your bag or in the bathroom? “Yeah‚ Oh wait‚ I found it. It’s on the bed.” “Five minutes until we leave‚” My dad says. Okay Kiki. What you have to do is first go eat some fruit‚ then brush your teeth‚ grab your socks and hop in the car. My sister was already up since she’s
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are just blasting off! Flying has always been a “what if” in my book. A lot of things could go wrong. Besides‚ last time I checked gravity was still a law. Maybe I wasn’t so afraid of heights as traveling through the air at high altitudes. Hence zip lining. With both height and speed was a challenge I wanted to accept. And with a youth group trip to Colorado this was the perfect opportunity to test my fears. The nerves were the worst part. They plagued my thoughts with unlucky scenarios of what
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