Zipcar executive summary As the traffic problem getting more serious in dense cities these days‚ more people tend to use public transportation systems instead of private cars. However‚ people are also need to drive to destinations for some reason occasionally. So‚ Zipcar targeted on this market in urban areas‚ and obviously‚ this market is potentially large and relatively untouched in US. The high parking expenses and limited drive needs in cities are the points to attract customers. Unlike other
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related to management information systems (MIS) that you derived from this case. In the Zipcar case study‚ there was no particular strategic implication related to management of information system that could be derived from because IT was perfectly used to maximize Zipcar’s business advantage that brought advantages to both customers and the company’s bottom-line profits. By smartly use of technology‚ Zipcar was able to provide convenient and reliable access to on-demand transportation‚ making mobility
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Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car in the urban locations‚ where there is a dense base of potential users‚ parking was expensive‚ and the need to drive is limited. In Unite States‚ this market is large and virtually untouched. Value
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ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking‚ data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR
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characterize the service Zipcar provides? Zipcar is the world’s largest American membership-based car sharing and car club service offering company providing car reservations to its members‚ billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA‚ Canada and UK. The company also has presence on over 230+ college campuses at universities across North America. Members can reserve Zipcars online or by phone‚
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Riley Eichhorn Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing. Danielson had observed the concept of car sharing on a vacation in Germany‚ which she noted was a trend throughout Europe. Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value
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By: M. Bertaccini‚ L. Dovesi‚ G. Nicolini‚ M. Olivieri‚ MC. Penna‚ M. Perini. ELEVATOR PITCH (1) What Zipcar is • Car sharing company. • Offer of a service to the registered members that allows them to move around the city in a smarter and easier way. • The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession. • New concept in the U.S. serving a new market niche‚ the urban‚ car-less residents. • Based on a successful model
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Environmental Analysis for Car2Go I. Introduction This project has been conducted to do an environmental analysis to the company called Car2go and its membership/sign-up product in Vancouver. The analysis has been done using all the external forces that involves collecting facts about the company through primary and secondary research. The external forces has been divided into 6 categories namely Demographic‚ Socio-Cultural‚ Competitive‚ Technological‚ Economic‚ and Regulatory
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ZipCar Case Write Up Diagnosis The ZipCar concept shows several favorable data points as a sustainable venture. The data (mostly positive)‚ however‚ is not the main show-stopper to date. In order to make ZipCar fundable‚ Robin Chase needs to (1) recruit a capable management team‚ (2) substantiate her role and that of her partner (give her a non-active role) (3) provide a realistic timeline to develop the IT infrastructure‚ (4) develop a roadmap to the expansion of ZipCar in Boston‚ (5) detail a
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Car-sharing & Zipcar Back in 2000‚ in lieu of overcrowding in the US car rental market‚ Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis‚ Zipcar offers users the flexibility of deciding the number of hours and distance of car usage. In addition‚ unlike car rental firms which require customers to pick up the cars from their offices‚ Zipcar allows members
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