Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city‚ rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city‚ often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard‚ which enabled them to reserve a car online and unlock their car when they arrive at the car’s location. The company
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Case Study Analysis: Zipcar 1 Main Players Summary Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston When: 2000 Main Players Robin Chase Zipcar Antje Danielson Angel Investor Members/Subscribers Ford Motor Company Volkswagen Others Glenn Urban Competitors; Swiss Mobility CarSharing‚ Drive Stadtauto
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Management:A Strategic Analysis of Zipcar | | | Student ID Number: 0898244‚ 0889876 | 11/30/2011 | Table of Contents 1.0) Abstract………………………………………………………………………...2 2.0) Introduction…………………………………………………………………….3 3.0) PESTEL Analysis…………………………………..……………..…………...4 4.0) Five Forces………...……………………………..…………….…..…………..6 5.0) Three Generic Strategies.……………………………..……………..…………8 6.0) Strategy Direction……………………………………………………...……..10 7.0) Value Chain Analysis…………………………………..……………………
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the business model‚ which we believe require immediate attention. a) Initiation fees and security deposit: We believe that you need to waive off the initiation fee and security deposit‚ as convenience and cost savings are the main value drivers for Zipcar. We do realize that the deposit is currently essential for Zipcar’s operational structure‚ however‚ the benefits of waiving the fee can be realized through a larger membership gain. This new structure meets the needs of your target group‚ which are
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car-sharing company Zipcar is the industry leader with over 400‚000 users in 13 major cities‚ and 150 college campuses. Zipcar mainly operates in urban areas and in college towns where car ownership is lower and parking is expensive and/or limited. People are enjoying the convenience of reserving the car over the phone or online for a nominal fee on an hourly or per day basis. The cost of service includes the fuel‚ car maintenance‚ and insurance charges. Currently‚ the main goal of Zipcar is to enter into
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1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size‚ values and culture always possess some challenges along with benefits. 3 potential challenges due to this merger could be - creating cultural synergies between a large conglomerate with established business practices with a relatively small entrepreneurial organization with innovative ways
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What exactly is sustainability? The term “sustainability” has gotten a growing amount of usage recently‚ in the media‚ business‚ and general communities. Increased exposure to the term‚ however‚ has not necessarily correlated with increased consistency of understanding of exactly what sustainability is‚ or what it means in today’s context. In fact‚ the rapidly widening usage of the term may be contributing to greater confusion about it‚ as the increased usage results in more people bringing
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MEMORANDUM Date: March 10‚ 2013 Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability
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Borrowed Car‚ Inc: Zipcar Watch Out Car Sharing & Opportunities for Growth Zipcar‚ Inc. is an entrepreneurial venture started in 1999 and was incorporated in the year 2000 by founders Robin Chase and Antje Danielson. The Zipcar business model is a sophisticated form of car sharing that was innovative for the time. Yet‚ it is important to note that this form of company is not the first of its kind. This would be a potential business to model our business after. Our goal is to create a smart economical
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BUS 611: Enterprise Rent-A-Car Case Questions 1. Rental car companies provide the use of a car for their customers‚ but what did Enterprise do to create a unique rental experience? How has Enterprise established a competitive advantage over its competitors? All companies provide customers with a car to drive but Enterprise took a unique approach to the car renting experience. Although Enterprise is the largest and possible most well-known rental car company‚ they focused on giving each customer
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