ZIPCAR Case 1. Who are Zipcar’s primary stakeholders‚ and what are their particular interests? Zipcar’s primary stakeholders include their internal claimants‚ which are the executives and employees such as Scott Grffith; chairman and CEO‚ Steve Case; board of director‚ Ed Goldfinger; CFO‚ and Mark Norman; President and COO. Their particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer
Premium Zipcar Car rental
way people in metropolitan cities around the world commute‚ go shopping‚ take weekend vacations and travel to business meetings. She founded Zipcar in June of 2000‚ a company that utilizes the idea of car sharing‚ where a group of registered members can utilize a community-based pool of vehicles of every size and caliber ( Time’s Most Influential People). Zipcar has become the largest carsharing company in the world. Soon after her first successful company launched‚ she realized the need for more real
Premium Zipcar
Jiang Jonathan Lui Rohit D’Souza Standley Limarta Contents 1 Abstract 4 2 Company Overview 4 3 Partnerships and Strategic Alliance 5 4 Product Analysis 5 4.1 Product value 5 4.2 Technology Assessment 5 4.3 SWOT analysis 7 5 Value Proposition 9 5.1 Safety 9 5.2 Economics 10 5.3 Productivity 10 6 Market Analysis 11 6.1 Market Demographics 11 6.2 Market Trends 12 6.2.1 Changing Laws 12 6.3 Market Needs 13 6.4 Customer Segmentation 14 6.4.1 First Segment
Premium Automobile Driverless car Automotive industry
Questions One: Analysis of Zipcar’s business model using Porter’s five forces model Threat of New Entrants In my own observation‚ Zipcar is a perfect description of an almost hundred percent automated business. They have fully utilized all IT resources available to them‚ and have succeeded in eliminating the need for human interaction at the same time staying in full control of the business. They have succeeded in outfitting all their cars with patented wireless technology‚ which I would classify
Premium Automobile Information technology Computer reservations system
Chapter Case 4 Synopsis-Daimler/BMW Zipcar is a business that provides car-sharing programs for people in major‚ urban cities like Tokyo‚ New York and London. Zipcar allows people to borrow cars for designated times as needed. In some cases it may be borrowed for 30 minutes‚ some cases can be several days. Young professionals are eagerly participating in these programs because it allows the convienience allowed in owning a car without the long term cost. Car-sharing businesses have seen a
Premium Automobile Zipcar Sustainable transport
Policy Considerations for Carsharing and Station Cars‚ Transportation Research Record‚ No. 1887‚ TRB‚ National Research Council‚ Washington‚ D.C.‚ 2004‚ pp. 128-136. 9. Katzev‚ R. Car Sharing: A New Approach to Urban Transportation Problems. In Analysis of Social Issues and Public Policy‚ Vol. 3‚ No. 1‚ 2003‚ pp. 65-86. http://www.asapspssi.org/pdf/katzev.pdf. Accessed July 31‚ 2005. 10. Shaheen‚ S.‚ M. Meyn‚ and K. Wipyewski. U.S. Shared-Use Vehicle Findings on Carsharing and Station Car Growth
Premium Insurance North America Electric vehicle
Market Development BMW had been one of the world’s most ingenious marketers of luxury goods The majority of BMW’s success is attributed to the development of a consistent marketing policy‚ the ’market niche’ strategy. The company built its brand on Technology‚ Quality‚ Performance and Exclusivity since inception and continues to portray one or more of these in their Global ads. What differentiates their promotion is that they remain consistent throughout the company’s international campaign across
Premium Sustainable transport BMW Munich
Finding good parking in the city doesn’t have to break the bank. One Parking manages more than 50‚000 parking spaces across the United States. Their New York‚ NY‚ office has given these parking garage experts the expert insight on how to score affordable parking in the city. Read on for their top three tips for finding the perfect spot to park your car in the city: Skip The Streets: Every driver dreams of finding that perfect spot to park on the street for free. Parking rules and regulations vary
Premium Automobile Transport Sustainable transport
Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting‚ short case about how a new type of rental Car Company is able to operate in a completely new business model‚ as compared to other rental car companies‚ and embrace Web 2.0 technologies to gain further competitive advantage. The main
Premium Strategic management Management
Scott Hunt 4/3/2014 MGMT 452 Case Study: Zipcar Assignment Questions 1. Evaluate this potential venture and the progress that Chase has made. The potential of Zipcar exceeded the expectations of the owners Chase and Danielson in many factors. Their goal of creating this urban-style car borrowing system gave new light to the ideas of what options urban populations see in commute. The initial idea needed to be sized properly and growth was a big factor in terms of how fast they could get their
Premium Marketing Cost Automobile