Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
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Based on Criteria’s of Evaluating Venture Opportunities there are several key indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief 1.0 Industry & Market Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors
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Method Analysis Paper Option 6 The first five student learning outcomes listed on the syllabus focus on evaluating‚ understanding‚ and analyzing components of research‚ ranging from research ethics to research measurement. The methods analysis papers each serve to assist students in these five learning objectives. There are six method analysis papers in this class. You are only required to complete three of the method analysis papers. Should you choose to complete more than three of the six
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use systems analysis and design methodologies when building a system? Why not just build the system in whatever way seems to be “quick and easy?” What value is provided by using an “engineering” approach? Ans: While analyzing and designing a system‚ we take into consideration the flexibility‚ scalability‚ performance‚ maintainability and testability. When these capabilities are not taken into consideration‚ we see a high probability for system failure. Conversely‚ if too much of analysis and design
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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analyse KODAK case study Kodak’s Performance Today Kodak is in trouble: for the nine months ended 30 September 2005‚ Eastman Kodak’s revenues increased by only 3% to US$10.07bn and the net-loss from continuing operations totalled US$1.32bn‚ versus an income of US$139m.6 Last month‚ film sales for Kodak fell 37% for rolls and 13% in single-use cameras‚7 and despite similar shocks affecting the rest of the industry Kodak’s declines were the steepest – versus Fuji’s declines of 28% in roll and
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ZIPCAR CASE: Influencing customer behavior By offering car sharing‚ Zipcar offered a different way other than rental‚ car ownership or taking taxi with competitive advantage of low cost‚ service speed and convenience. Zipcar targets at people groups similar as car rental companies‚ specifically people who don’t want to own a car (hassle and cost)‚ need a second car or different car for different purpose‚ but in a more convenient and cheaper way. It provides low cost by cutting infrastructure and
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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PESTEL ANALYSIS Political factors - A government that is based on“A healthier you” strategy - Reporting of organic prices - Safety inspections Services ==> Positive impact Economic factors - Increase of 3.9% in the third quarter - Real Personal Consumption expenditures (increase of 3% in the third quarter) - Temporary Personal Income (increase of 6.1% in the third quarter) - European Markets : Weak dollar against Euro‚ increase in the interest rates. ==> Moderate impact Socio-cultural
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investments to accomplish its strategic goal and objectives. These external factors may include competition‚ ethical‚ legally and technical changes happening around the world which also includes economic and political environment. PESTLE PESTLE analysis (political‚ economic‚ socio-cultural‚ technological‚ legal and environmental) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a strategic tool for understanding market
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