MEMORANDUM Date: March 10‚ 2013 Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability
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Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
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way people in metropolitan cities around the world commute‚ go shopping‚ take weekend vacations and travel to business meetings. She founded Zipcar in June of 2000‚ a company that utilizes the idea of car sharing‚ where a group of registered members can utilize a community-based pool of vehicles of every size and caliber ( Time’s Most Influential People). Zipcar has become the largest carsharing company in the world. Soon after her first successful company launched‚ she realized the need for more real
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Google self-drving cars Instructor Dr. Antonie J. Jetter Team 2 Abhishek Jain Jing Jiang Jonathan Lui Rohit D’Souza Standley Limarta Contents 1 Abstract 4 2 Company Overview 4 3 Partnerships and Strategic Alliance 5 4 Product Analysis 5 4.1 Product value 5 4.2 Technology Assessment 5 4.3 SWOT analysis 7 5 Value Proposition 9 5.1 Safety 9 5.2 Economics 10 5.3 Productivity 10 6 Market Analysis 11 6.1 Market Demographics 11 6.2 Market Trends 12
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analyse KODAK case study Kodak’s Performance Today Kodak is in trouble: for the nine months ended 30 September 2005‚ Eastman Kodak’s revenues increased by only 3% to US$10.07bn and the net-loss from continuing operations totalled US$1.32bn‚ versus an income of US$139m.6 Last month‚ film sales for Kodak fell 37% for rolls and 13% in single-use cameras‚7 and despite similar shocks affecting the rest of the industry Kodak’s declines were the steepest – versus Fuji’s declines of 28% in roll and
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ZipCar Case Write Up Diagnosis The ZipCar concept shows several favorable data points as a sustainable venture. The data (mostly positive)‚ however‚ is not the main show-stopper to date. In order to make ZipCar fundable‚ Robin Chase needs to (1) recruit a capable management team‚ (2) substantiate her role and that of her partner (give her a non-active role) (3) provide a realistic timeline to develop the IT infrastructure‚ (4) develop a roadmap to the expansion of ZipCar in Boston‚ (5) detail a
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Shaheen‚ S.‚ D. Sperling‚ and C. Wagner. Carsharing in Europe and North America: Past Present and Future. Transportation Quarterly‚ Vol. 52‚ 1998‚ No. 3‚ pp. 35-52. 7. Shaheen‚ S. Dynamics in Behavioral Adaptation to a Transportation Innovation: A Case Study of CarLink—A Smart Carsharing System. UCD-ITS-RR-99-16. Davis: Institute of Transportation Studies‚ University of California‚ Davis‚ 1999. 8. Shaheen‚ S.‚ A. Schwartz‚ and K. Wipyewski. Policy Considerations for Carsharing and Station Cars‚ Transportation
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ZIPCAR CASE: Influencing customer behavior By offering car sharing‚ Zipcar offered a different way other than rental‚ car ownership or taking taxi with competitive advantage of low cost‚ service speed and convenience. Zipcar targets at people groups similar as car rental companies‚ specifically people who don’t want to own a car (hassle and cost)‚ need a second car or different car for different purpose‚ but in a more convenient and cheaper way. It provides low cost by cutting infrastructure and
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Market Development BMW had been one of the world’s most ingenious marketers of luxury goods The majority of BMW’s success is attributed to the development of a consistent marketing policy‚ the ’market niche’ strategy. The company built its brand on Technology‚ Quality‚ Performance and Exclusivity since inception and continues to portray one or more of these in their Global ads. What differentiates their promotion is that they remain consistent throughout the company’s international campaign across
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driver dreams of finding that perfect spot to park on the street for free. Parking rules and regulations vary across neighborhoods when it comes to city parking‚ however‚ and can lead to confusion. The result? Costly parking tickets or‚ in the worst-case scenario‚ having your car towed! Street parking can also be less secure than a parking lot or garage.
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