business performance and how to better serve clients. The CRM data system developed by RBC could capture millions of daily client transactions; the final goal is to serve the customer at the individual level. This RBC’s vision was confirmed by a study realized in 1997 which revealed that customers wanted banking where they were: Well understood‚ their needs anticipated and their business was valued. In this Environment‚ mass marketing to huge customer segments simply wouldn’t work. In order
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1. Executive Summary Zipcar‚ a self-service car company with the largest active membership base of any car-sharing service in the United States‚ is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation
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Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city‚ rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city‚ often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard‚ which enabled them to reserve a car online and unlock their car when they arrive at the car’s location. The company
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Zipcar: “It’s Not about Cars – It’s about Urban Life” Zipcar’s service is the benefit of having a car‚ without actually owning one yourself. Zipcar first started out with the focus on the green-minded customers using promotional pitches such as “We <3 Earth.” It wasn’t long before CEO Scott Griffith decided to expand the service to urban customers living in cities too big to own a car‚ but still needed a reliable‚ comfortable‚ and stylish way to get around. Zipcar strategically places its
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1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size‚ values and culture always possess some challenges along with benefits. 3 potential challenges due to this merger could be - creating cultural synergies between a large conglomerate with established business practices with a relatively small entrepreneurial organization with innovative ways
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Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms‚ companies that currently supply cars to car-sharing businesses (such as Volkswagen)‚ and new start-up car-sharing ventures. As Zipcar is operating in only Boston‚ there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion
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Case Study Analysis: Zipcar 1 Main Players Summary Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston When: 2000 Main Players Robin Chase Zipcar Antje Danielson Angel Investor Members/Subscribers Ford Motor Company Volkswagen Others Glenn Urban Competitors; Swiss Mobility CarSharing‚ Drive Stadtauto
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the business model‚ which we believe require immediate attention. a) Initiation fees and security deposit: We believe that you need to waive off the initiation fee and security deposit‚ as convenience and cost savings are the main value drivers for Zipcar. We do realize that the deposit is currently essential for Zipcar’s operational structure‚ however‚ the benefits of waiving the fee can be realized through a larger membership gain. This new structure meets the needs of your target group‚ which are
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Luis Carlos Jauregui Arrieta (May 31st‚ 2013)! How would you assess the overall validity of the Zipcar business idea? To asses the overall validity of the business idea‚ an analysis of the Zipcar case was conducted. The opportunity‚ the team involved in the venturing‚ their high potential and the resources needed to start the company and make it growth were taken into consideration. There is a big opportunity to develop the idea in the U.S. even though they had competitors and potential
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Questions One: Analysis of Zipcar’s business model using Porter’s five forces model Threat of New Entrants In my own observation‚ Zipcar is a perfect description of an almost hundred percent automated business. They have fully utilized all IT resources available to them‚ and have succeeded in eliminating the need for human interaction at the same time staying in full control of the business. They have succeeded in outfitting all their cars with patented wireless technology‚ which I would classify
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