A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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CUSTOMER LIFETIME VALUE: MARKETING MODELS AND APPLICATIONS Paul D. Berger Nada I. Nasr ABSTRACT Customer lifetime value has been a mainstay concept in direct response marketing for many years‚ and has been increasingly considered in the field of general marketing. However‚ the vast majority of literature on the topic (a) has been dedicated to extolling its use as a decisionmaking criterion; (b) has presented isolated numerical examples of its calculation/determination; and (c) has considered
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Factors Influencing a Competitive Balance in Sports Following the American Psychological Association’s Guidelines Frank Therber Concordia University-Chicago Abstract The structures of revenue sharing‚ the player draft‚ reserve clause and salary caps across the professional sports landscape are all efforts or were efforts to maintain a sense of competitive balance in the industry. Leagues go about revenue sharing and the question of a salary cap in different ways depending
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An irrational behavior is defined as a behavior with no clear meanings and reason. It does not help you to progress towards your objective. In fact‚ there is a bunch of things we know we should take clear of but we do them anyway and vice versa. This is a reason why people are more attracted to products during the sales. In this case‚ irrational behavior leads people to cognitive dissonance because at some level‚ everybody has some reasons to do the “wrong” action. People are more attracted to
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SUBJECT: Organization Behavior Case-1- A WINDOW ON LIFE For Gilbert La Crosse‚ there is nothing quite as beautiful as a handcrafted wood-framed window. La Crosse’s passion for windows goes back to his youth in Eau Claire‚ Wisconsin‚ where he learned from an elderly carpenter how to make residential windows. He learned about the characteristics of good wood‚ the best tools to use‚ and how to choose the best glass from local suppliers. La Crosse apprenticed with the carpenter in his small workshop
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The Mismanagement of Customer Loyalty Part A. Basic Concepts and Ideas 1. Although the best customers are often defined as the loyal ones‚ it has been found that loyal customers don’t generate the high profits companies assume they do. The relationship between loyalty and profitability is actually much weaker and more subtle than proponents of loyalty programs claim. 2. Companies need to look beyond customer loyalty alone‚ and instead find ways to measure the relationship between loyalty
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INVESTIGATE FACTORS INFLUENCING THE SOLUBILITY OF SALTS Research question How does temperature affect the dissolving time of various salts.? Hypothesis I predict that with water of high temperature the salts will dissolve quicker. Controlled Variable Amount of water (solvent) Amount of salt used (solute) Type of cups taken and their sizes Independent variable Temperature of water Dependent variable Time taken for each salt to dissolve Material Required Measuring
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1.1 Origin of the Report: Practical orientation and evaluation of banks performance is a part of the BBA program provided by University of Dhaka. The proposed topic is “Customer Service & Measuring Customer Satisfaction of One Bank”. This report is the requirement of the practical orientation. Bank is a service oriented organization. So the practical orientation has been made an integral part of the BBA degree requirement. In this regard I went to One Bank Limited to take a practical exposure
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TUTORIAL SHEET: 1 (Module1: Special Theory of Relativity) 1. Describe the Michelson Morley experiment and discuss the importance of its negative result. 2. Calculate the fringe shift in Michelson-Morley experiment. Given that: [pic]‚ [pic]‚ [pic]‚ and [pic]. 3. State the fundamental postulates of Einstein special theory of relativity and deduce from them the Lorentz Transformation Equations . 4. Explain relativistic length contraction and time dilation in special theory of relativity
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CONSUMER BEHAVIOR Consumer behavior is the study of consumers and the processes they use to choose‚ use‚ and dispose of products and services. A more in depth definition will also include how that process impacts the world. Consumer behavior incorporates ideas from several sciences including psychology‚ biology‚ chemistry and economics. (Tim Friesner). This following analysis will point out the differences between holiday decision-making and traditional problem-solving model of consumer decision-making
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