Marketing Strategies Adopted in the Japanese Automotive Industry Table of Contents 1.0 Introduction 1 2.0 The Marketing Mix and 4Ps 2 2.1 Product 3 2.2 Price 4 2.3 Promotion 5 2.4 Place 6 3.0 Green Vehicles 6 4.0 Toyota Marketing Strategy 7 4.1 About Toyota 7 4.2 Case Study - Toyota Prius 8 4.2.1 Product 8 4.2.2 Price 10 4.2.3 Place 12 4.2.4 Promotion 13 5.0 Honda Marketing Strategy 15 5.1 About Honda 15 5.2.1 Case Study – Honda Civic GX 16
Premium Honda Plug-in hybrid Hybrid electric vehicle
Why study entrepreneurship? Entrepreneurship: And think about it as “understanding the creation of an enterprise or business that has the chance of profit or success”. What drives people‚ or what excites people? Money Independence Freedom Create (products‚ relationship‚ business connections‚ jobs‚ companies) Help Very few people‚ less than 5% in the US‚ are entrepreneurs. Why? Risky (money and time) Failure Peer Pressure Family Pressure Cost Opportunity what does it take to succeed
Premium Risk Entrepreneurship Decision making
Sustainability Strategies: The Costa Rica Case By Dimas Siem INTRODUCTION Sustainable development requires balancing the needs of society‚ the economy‚ and the environment. In 1994‚ Costa Rica adopted sustainable development as an official policy. Since that time‚ a major effort was set in motion to look at the country’s sustainable growth potential in an integrated way. This push entailed four objectives: economic efficiency‚ social equity‚ political participation and environmental sustainability
Premium Sustainability Sustainable development Costa Rica
ISSN-L: 2223-9553‚ ISSN: 2223-9944 Academic Research International Vol. 2‚ No. 2‚ March 2012 RADIO FREQUENCY IDENTIFICATION (RFID) BASED ATTENDANCE SYSTEM WITH AUTOMATIC DOOR UNIT Ononiwu G. Chiagozie Okorafor G. Nwaji. Department of Electrical/Electronic Engineering‚ Federal University Of Technology‚ Owerri‚ NIGERIA. Department of Electrical/Electronic Engineering‚ Federal University Of Technology‚ Owerri‚ NIGERIA. nwaji2000@yahoo.com ABSTRACT Radio-frequency identification
Premium RFID
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external‚ factors affecting competition‚ and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions‚ effective resource management‚ and sound leadership. INSTRUCTIONAL
Premium Business Marketing Social media marketing
Table of Contents Chapter 1: Introduction 5 1.1. Background Information 5 1.2 Problem Statement 5 1.3 Project Aim and Objectives 5 1.3.1 Aim 5 1.3.2 Objectives 5 1.4 Project Scope and Constraints 6 1.4.1 Scope 6 1.4.2 Constraints 6 1.5 Feasibility study 6 1.5.1 Operational 6 1.5.2 Technical 6 1.5.3 Social 6 1.5.4 Legal 7 1.5.5 Economical 7 1.6 Justification or Significance of the research 7 1.7 Literature review 7 Chapter 1: Introduction 1.1. Background
Premium RFID
Industry Surveys Autos & Auto Parts Efraim Levy‚ CFA‚ Auto Manufacturers & Auto Parts Equity Analyst JULY 2014 Current Environment ............................................................................................ 1 Industry Profile .................................................................................................... 10 Industry Trends ................................................................................................... 12 How the Industry Operates ......
Premium Automotive industry General Motors Automobile
Office of International Services International Student Guide to Life at UIC Table of Contents Welcome ........................................................................................................................................... 3 Introduction by the Office of International Services Before You Arrive............................................................................................................................... 4 Orientation Climate What to Bring Getting Adjusted
Premium Student Chicago International student
Definition of ’Green Marketing ’ Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products‚ such as methods of processing‚ packaging and distribution. Investopedia explains ’Green Marketing ’ Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with
Premium Marketing Environmentalism
CHAPTER 1 INTRODUCTION TO CLEANTECH 1.1 What Is Clean Technology? Environmental technology or "green technology" is the application of the environmental sciences to conserve the natural environment and resources‚ and by curbing the negative impacts of human involvement. Sustainable development is the core of environmental technologies. When applying sustainable development as a solution for environmental issues‚ the solutions need to be socially equitable‚ economically viable‚ and environmentally
Premium Renewable energy Energy development World energy resources and consumption