1. Executive Summary Zipcar‚ a self-service car company with the largest active membership base of any car-sharing service in the United States‚ is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation
Premium Automobile Zipcar Transport
Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car in the urban locations‚ where there is a dense base of potential users‚ parking was expensive‚ and the need to drive is limited. In Unite States‚ this market is large and virtually untouched. Value
Premium Automobile Zipcar Costs
[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly‚ Zipcar seized 80% of US market share‚ making it the strong player in the market. Secondly‚ as the company is able to acquire its competitors (Flexcar-US‚ Streetcar Ltd-UK)‚ they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly‚ Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility‚ make it available close
Premium Car rental Zipcar Automobile
characterize the service Zipcar provides? Zipcar is the world’s largest American membership-based car sharing and car club service offering company providing car reservations to its members‚ billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA‚ Canada and UK. The company also has presence on over 230+ college campuses at universities across North America. Members can reserve Zipcars online or by phone‚
Premium Zipcar
Riley Eichhorn Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing. Danielson had observed the concept of car sharing on a vacation in Germany‚ which she noted was a trend throughout Europe. Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value
Premium Automobile Zipcar
ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking‚ data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR
Premium Automobile Marketing Sustainable transport
By: M. Bertaccini‚ L. Dovesi‚ G. Nicolini‚ M. Olivieri‚ MC. Penna‚ M. Perini. ELEVATOR PITCH (1) What Zipcar is • Car sharing company. • Offer of a service to the registered members that allows them to move around the city in a smarter and easier way. • The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession. • New concept in the U.S. serving a new market niche‚ the urban‚ car-less residents. • Based on a successful model
Premium Zipcar Automobile
Car-sharing & Zipcar Back in 2000‚ in lieu of overcrowding in the US car rental market‚ Zipcar implemented a blue ocean strategy and established its car-sharing business as the dominant alternative to car ownership. Compared to car rentals firms that charge users on a per day basis‚ Zipcar offers users the flexibility of deciding the number of hours and distance of car usage. In addition‚ unlike car rental firms which require customers to pick up the cars from their offices‚ Zipcar allows members
Premium European Union Switzerland Marketing
Zipcar Case Study 2 — Zipcar Zipcar was an answer for customers who want to rent a car for a few hours in their home city‚ rather than for a few days from a traditional rental agency. Car reservations were for a specific pick up time and location around the city‚ often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers applied for a Zipcard‚ which enabled them to reserve a car online and unlock their car when they arrive at the car’s location. The company
Premium Car rental Automobile
the business model‚ which we believe require immediate attention. a) Initiation fees and security deposit: We believe that you need to waive off the initiation fee and security deposit‚ as convenience and cost savings are the main value drivers for Zipcar. We do realize that the deposit is currently essential for Zipcar’s operational structure‚ however‚ the benefits of waiving the fee can be realized through a larger membership gain. This new structure meets the needs of your target group‚ which are
Premium Automobile Pricing Costs