spacing) 4. Email the answer to raemah@umtech.edu.my (kindly adhere to the deadlines given) CASE STUDY 1: ZIPCAR: INFLUENCING CUSTOMER BEHAVIOR | 1. How would you characterize the service Zipcar provides? With which companies or services does it compete? What role does it play in its competitive landscape? 2. What would you say are the critical success factors for Zipcar? 3. What are the controls that work best in this case? | CASE STUDY 2 : CAMPBELL AND BAILYN’S BOSTON OFFICE:
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F.‚ & McDaniel‚ C. (2014). MKTG7. Mason‚ OH: South-Western‚ Cengage. Livingin-canada. Retrieved on November 23‚ 2014 from http://www.livingin-canada.com/living-in-ottawa.html Ottawa Canada. Retrieved on November 23‚ 2014 from http://ottawa.ca/en Zipcar. Retrieved on November 20‚ 2014 from http://www.zipcar.com/
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[pic] Table of Contents POSITIONING: A well-defined concept 3 IMPORTANCE TO MARKETERS 3 FIVE (5) IDENTIFIED POSITIONING STRATEGIES 4 Classic “multibrand” Strategy (p49‚ p97) 4 Broadening the name‚ product application and/or usage (p50) 5 Cherchez le creneau (p54) 5 Reposition the Competition (p61) 6 Reverse line extension Strategy (p112) 7 POSITIONING AND THE MARKET 7 Cadbury – India 7 Zipcar’s Statement 9 Lifebouy’s 107-Year Heritage 10
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Case Study Discussion Questions for Case Studies in Entrepreneurial Management and Finance Professor Edward H. Chow Spring 2013 1. (2/20) Introduction and get acquainted: Entrepreneurship and finance Lecture and discussion: A perspective on Entrepreneurship‚ Howard H. Stevenson‚ 1988 (9-384-131) How is finance related to corporate objectives? Note on the financial perspective: What should entrepreneurs know? William A. Sahlman‚ Harvard Business Publishing (9-293-045) In your view‚ what
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Chapter 7 E -activity Using the Internet or the Strayer Library choose one airline and one hotel chain that offer customer loyalty programs. Research each company’s loyalty program and be prepared to discuss. Your loyalty means the world to us‚ and SkyMiles is one of the ways we like to say thanks. Our award-winning frequent flyer program makes travel even more rewarding with a host of great benefits. Did you know we’re the only major U.S. airline without mileage expiration? That means you have
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All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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Walters‚ P and Rashid‚ T (2013) Events Management principles and practices. London: Sage publications limited. Read‚ J and Barrow R (2013) Croydon council cuts employee car usage in half with Zipcar[Online] Available at: http://www.zipcar.co.uk/press/releases/croydon-council-cuts-employee-car-usage-in-half-with-zipcar (accessed 24th November 2014). Royal Commission on Environmental Pollution (2007) The Urban Environment‚ 26th report. Norwich: Crown. Sheepdrove Eco Conference Centre (2014) [Online] Available
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ENTREPRENEURIAL GROWTH Fall Semester – 2010 MAN 385.24 - Unique #04700 Professor John N. Doggett Class Times Tuesdays and Thursdays from 11:00 to 12:30 pm Class Room UTC 1.118 Office CBA 5.124K Office Hours Mondays from 3:30 to 4:30 pm or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Teaching Assistant Ben Brooks Ben.Brooks@mba11.mccombs.uterxas.edu Course Objectives This course is for students who want to explore the challenges of running
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Overview A. Case: Yale University Investments Office. Investing in Start Ups B. Case: Technical Data Business Plan. Week 2: A. Case: Technical Data Corporation 9-283-072 (to be handed out in class during week 1) B. Case: Zipcar Week 3: A. Case: Honest Tea B. Case: UltraVisual Medical Systems Week 4: A. Case: Dropbox “It Just Works” B. Case: Horizon Communications Week 5: A. Case: RightNow Technologies B. Case: edocs‚ Inc.
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Enterprise rent-a-car I. Background information a. About ERAC A private car rental business with a fleet more than 850 000 vehicles‚ founded in 1957 Based in St Louis‚ Missouri‚ serving US‚ Canada‚ Germany‚ Ireland and Puerto Rico and UK Largest car rental company in North America Highest customer satisfaction for rental car and rental car in airport 95% of customer say they are satisfy with the service Largest purchaser of car in the world b. Marketing mix Customers: ERAC serves these
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