Ameritrade – case study Executive Summary Ameritrade provides online brokerage services and operates an Internet-based financial management services business. 90% of the company’s revenues are from the provision of discount brokerage services. The company’s objective is to improve its competitive position in deep-discount brokerage. In order to achieve this objective‚ the company must grow its customer base‚ requiring an investment of $100 million to upgrade its technological capabilities as well
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former CEO‚ Thomas E. Finn‚ led Vyaderm to financial success with a business strategy focused solely on earnings per share. The main issue with the earnings per share approach in this case is that there was very little interest in helping build synergies across the company’s fifteen subsidiaries to support corporate strategy. In 1997‚ Vyaderm’s new CEO attempted to solve this issue by moving away from the old earnings per share business strategy in order to implement an Economic Value Added Approach
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Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US‚ Dell’s decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell
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Market Soft Case study Situation: MarketSoft founded by Greg Erman‚ in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the “extended enterprise”. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked. Problems: 1. The entire
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ZipCar Case Write Up Diagnosis The ZipCar concept shows several favorable data points as a sustainable venture. The data (mostly positive)‚ however‚ is not the main show-stopper to date. In order to make ZipCar fundable‚ Robin Chase needs to (1) recruit a capable management team‚ (2) substantiate her role and that of her partner (give her a non-active role) (3) provide a realistic timeline to develop the IT infrastructure‚ (4) develop a roadmap to the expansion of ZipCar in Boston‚ (5) detail a
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Case Study: Infosys Infosys is a Global IT service company based in India. It was founded in 1981 by 7 mid class men with a capital of $250 borrowed from their spouse. In 2008 the company is employing 85‚013Software Professional and 6‚174support employees. The value of the company was summarized by one of the founder in the sentence: “ professionally owned and managed‚ with good corporate governance‚ good employee management and good ethics.” The company saw an exponential growth coming from
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Apple Computer‚ 2006 Case Apple was started on April 1‚ 1976 by Steve Jobs and Steve Wozniak. It humble beginnings led to one of the largest and most successful corporations in history. Today‚ Apple is a powerhouse of computer technology‚ putting out some of the most innovative products in the last 15 years. Things weren’t always great for Apple and the company has gone through its share of lows; in 1997‚ Apple’s stock was a mere $7 a share. Apple has finally found a sustainable strategy and‚ I
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What did you find impressive about the way Karcher handled the process? (i.e. the things that would work for your company) It is clear from the case study that one of the benefits of Karcher’s approach was that it sparked his imagination and motivated him to look for ideas and invent new features for the Presenter. His method gave him a new sense of inclusion in the product development. Listening to the customer gave him an awareness that the engineer’s personal tastes is not necessarily what
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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Case Study Analysis Tools Read your case study blind. Highlight issues you find interesting. Read the questions. Re-read your case study more indepthly with the questions in mind. Consider the following tools for analysis to help you answer the questions. Case Overview 1. SWOT Industry Analysis 2. DEPICTS Analysis (European Context) 3. ICEDRIPS (International /Global Context) 4. Porters Five Forces Source: Adapted and reprinted by permission of Harvard Business Review. From
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