Case Study Analysis: Zipcar 1 Main Players Summary Who: Zipcar What: Will the rush of media exposure prove to be too much of a hindrance and have an effect on Guari Nanda’s options for positioning Clocky prior to being manufactured and introduced to market? Where: Boston When: 2000 Main Players Robin Chase Zipcar Antje Danielson Angel Investor Members/Subscribers Ford Motor Company Volkswagen Others Glenn Urban Competitors; Swiss Mobility CarSharing‚ Drive Stadtauto
Premium Marketing
In the Zipcar Case‚ Chase is an emerging entrepreneur‚ with hopes of starting a successful company. They come up with the idea of timesharing a car‚ which will eventually get the name of Zipcar. Chase and her friend Danielson had initially funded the startup and forgone a salary for the company. While Chase and Danielson did not have a lot of experience in the car rental business‚ other than Danielson having some car sales experience‚ they sought out a lot of advice from many resources. Chase
Premium Venture capital Startup company Zipcar
ZipCar Case Write Up Diagnosis The ZipCar concept shows several favorable data points as a sustainable venture. The data (mostly positive)‚ however‚ is not the main show-stopper to date. In order to make ZipCar fundable‚ Robin Chase needs to (1) recruit a capable management team‚ (2) substantiate her role and that of her partner (give her a non-active role) (3) provide a realistic timeline to develop the IT infrastructure‚ (4) develop a roadmap to the expansion of ZipCar in Boston‚ (5) detail a
Premium Cost Costs Variable cost
1. What is the role that the customer plays in Zipcar’s operations (list specific activities) and what mechanisms does Zipcar have in place to manage these customers’ behavior? (10 pts) Zipcar customers play a variety of roles within the company’s operations. Specifically‚ people firstly purchase the annual membership and get Zipcard once approved. Then as a Zipcar member‚ customer can make reservations for hourly/daily car rental through the company’s online reservation system‚ phone‚ or mobile
Premium Car rental Zipcar Car rental companies
Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car in the urban locations‚ where there is a dense base of potential users‚ parking was expensive‚ and the need to drive is limited. In Unite States‚ this market is large and virtually untouched. Value
Premium Automobile Zipcar Costs
Refining Solutions Kelly Barnes PHL/458 Leatrice Phares July 22‚ 2013 Refining Solutions When a problem presents itself to a person‚ they need to create solutions for that problem. When a person refines their solutions‚ they are making good ideas even better. Basically‚ it is making the results of their creative thinking more effective‚ workable‚ and attractive. This stage is also about finding flaws and complications in the solutions and improving their ideas (Ruggiero‚ V. 2009). Original
Premium Associate's degree Bachelor's degree Academic degree
Refining Solutions Paper The original issue was a lack of time management and getting everything accomplished between working full time‚ attending school‚ being a single parent of two boys‚ spending time with friends and being in a relationship while still making time for myself. When searching for a feasible solution in refining ideas there are three central steps to follow. The first step in refining solutions is to work out the fine points by determining exactly how solutions will be put into
Premium Management Pearson Education Pearson PLC
Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting‚ short case about how a new type of rental Car Company is able to operate in a completely new business model‚ as compared to other rental car companies‚ and embrace Web 2.0 technologies to gain further competitive advantage. The main
Premium Strategic management Management
Case #1. Zipcar: Refining The Business Model The objectives of this case: The Zipcar case was developed to permit students to closely track the development and evolution of a company’s business model in the very early stages of its life. The case describes the development of Zipcar‚ a car-sharing service located in Boston‚ but with national ambitions. The case includes the very first version of a financial model for the business‚ a version that was developed after significantly more research
Premium Management Logic Strategic management
Merox process for removal of mercaptans from LPG and light naphtha It is a two-step process. In the first step‚ the feedstock LPG or light naphtha is contacted in the trayed extractor vessel with an aqueous caustic solution containing UOP’s proprietary liquid catalyst. The caustic solution reacts with mercaptans(RSH) and extracts them. The reaction that takes place in the extractor is: 2RSH + 2 NaOH → 2NaSR + 2 H2O The second step is referred to as regeneration and it involves heating and oxidizing
Premium Liquid Chemical engineering