letter from Enterprise Rent-A-Car. He wondered why Enterprise would be writing him. THE WRECK Then he remembered. Earlier that month‚ Kevin had been involved in a wreck. As he was driving to work one rainy morning‚ another car had been unable to stop on the slick pavement and had plowed into his car as he waited at a stoplight. Thankfully‚ neither he nor the other driver was hurt but both cars had sustained considerable damage. In fact‚ he was not able to drive his car. Kevin had used his cell
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priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of 100 million [pounds sterling] and profits of 10 million [pounds sterling] by the end of fiscal year 2004 in order to position itself for an initial public offering. To do this would require opening new locations at a rate of two per week and expanding its fleet of rental cars from 7000 to 24
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detractors and create ways to gain their business and loyalty. But one successful company‚ Enterprise Rent-A-Car‚ the number one car rental company in North America for seven consecutive years (J.D‚ Power and Assoc.‚ 2010)‚ does exactly the opposite. They strive to serve their promoters. Andy Taylor‚ Enterprise CEO in 2003 said‚ “By concentrating solely on those most enthusiastic about their rental experience‚ the company could focus on a key driver of profitable growth: customers who not only return
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MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25‚ 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas of words
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Synopsis The report presents detailed data on market growth dynamics for the car rental market in India. It also provides data on market drivers and indicators‚ along with leading companies and industry news in India car rental market. Furthermore the report enables readers to examine the components of change in the industry by looking at historic and future growth patterns broken down by segment. It should be noted that a number of sections in this report will link clients to Timetric’s Intelligence
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INTRODUCTION AVIS Avis is the Australian largest car rental company‚ with 33% market share across the nation’s airports‚ employing 1000 staffs in 240 locations (Super brands 2009). The company entered Australian market in 1955‚ initially only had a market share of just 10- 11% of the car rental market. In 1962 Robert Townsend joined as President of Avis and introduced a bold advertising campaign focusing on the company’s customer service: “We’re No.2. We try harder!”. The message‚ together with its
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In the Zipcar Case‚ Chase is an emerging entrepreneur‚ with hopes of starting a successful company. They come up with the idea of timesharing a car‚ which will eventually get the name of Zipcar. Chase and her friend Danielson had initially funded the startup and forgone a salary for the company. While Chase and Danielson did not have a lot of experience in the car rental business‚ other than Danielson having some car sales experience‚ they sought out a lot of advice from many resources. Chase
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IDEAL INDIAN SCHOOL P.O.BOX:2836 DOHA QATAR Business studies project: A simple research on marketing service “rent a car” STATEMENTS Project work submitted by: Faiza yousaf In partial fulfillment of the requirements For class XII course (2012-2013) Supervised by: Ms.Komathi.J Certificate This is to certify that Mr. / Ms. Faiza yousaf Of class XII of Ideal Indian School‚ Doha Qatar has completed His / her project under my supervision. He / she has taken proper care and has shown
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CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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in the U.S. car rental industry. Though Hertz is the world’s largest car rental company and puts much emphasis on customer satisfaction‚ some customers are not satisfied. This is a lurking hazard as the competition in the U.S. is enormously regarding this segment. The idea of their marketing strategy is to differ themselves from the competitors by a high level of customer service‚ their innovation spirit‚ technological development and by offering environmentally friendly electric cars. This marketing
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