Zipcar executive summary As the traffic problem getting more serious in dense cities these days‚ more people tend to use public transportation systems instead of private cars. However‚ people are also need to drive to destinations for some reason occasionally. So‚ Zipcar targeted on this market in urban areas‚ and obviously‚ this market is potentially large and relatively untouched in US. The high parking expenses and limited drive needs in cities are the points to attract customers. Unlike other
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eQuestions 1. Who are Enterprise Rent-A-Car customers? The main customers are who need a replacement vehicle because of an accident‚ repair or theft. Or just to rent a car to sightsee country and to get around. All customers are those who rent a car within a company . 2. What is human capital? The set of skills which an employee learn on the job‚ through training and experience‚ and which increase that employee’s value in the marketplace. 3. Distinguish between market orientated
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dreary‚ and kind of depressing! It wasn’t quite how I imagined. In fact‚ what I imagined was a sunny‚ beautiful and bright place with a lot of people. After arriving‚ we got a rental car‚ a crimson red Honda Civic‚ from Hertz car rental. It was a long wait at the car rental place‚ more people than the eye can see. Once we got the car‚ we drove to Anaheim and got lost in Orange County on the way. The sights of Orange County included a lot of donut shops‚ and residential areas. After hours of being lost
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MGMT 452 Case Study: Zipcar Assignment Questions 1. Evaluate this potential venture and the progress that Chase has made. The potential of Zipcar exceeded the expectations of the owners Chase and Danielson in many factors. Their goal of creating this urban-style car borrowing system gave new light to the ideas of what options urban populations see in commute. The initial idea needed to be sized properly and growth was a big factor in terms of how fast they could get their cars on the road. With every
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characterize the service Zipcar provides? Zipcar is the world’s largest American membership-based car sharing and car club service offering company providing car reservations to its members‚ billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA‚ Canada and UK. The company also has presence on over 230+ college campuses at universities across North America. Members can reserve Zipcars online or by phone‚
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Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
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ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking‚ data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR
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act 1998 There are many advantages to Enterprise rent a car and there customers on of them being that if they abide by the data protection act its easier for them to do so as they don’t need to necessarily protect someone’s data for a long time and they can actually dispose of it when its not needed any more. This gives them more space to store new data that they may need to. Another advantage for customers is that when enterprise rent a car store their data they do not need to worry as they are not
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C_State‚ C_Zip) 2. CAR (Vehicle_ID‚ Lic_Plate_No‚ Make‚ Model‚ Price‚ Mileage‚ Car_Type‚ D_Name) FK D_Name DEALER 3. COMPACT_CAR (C_Vehicle_ID‚ No_of_Doors) FK C_Vehicle_ID CAR 4. LUXURY_CAR (L_Vehicle_ID‚ Headroom‚ Legroom‚ Premium) FK L_Vehicle_ID CAR 5. DEALER (D_Name‚ D_Phone‚ D_Street‚ D_City‚ D_State‚ D_Zip) 6. SERVICE_CO (Co_Name‚ Co_Phone‚ Co_Street‚ Co_City‚ Co_State‚ Co_Zip) 7. MAINTENANCE (Vehicle_ID‚ Serv_Date‚ Serv_Code‚ Co_Name) FK Vehicle_ID CAR FK Co_Name SERVICE_CO
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Riley Eichhorn Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing. Danielson had observed the concept of car sharing on a vacation in Germany‚ which she noted was a trend throughout Europe. Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value
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