Week 3: Nucor at Crossroads Strengths * Strong leadership & progressive company culture => decentralized management philosophy‚ egalitarian benefits‚ performance based compensation‚ strong emphasis on customer service and quality‚ and technological leadership through consistent investment in R&D and modernization of plant & machinery * Strong financials => consistent growth in sales and profits during the last 3 years (1983 to 1985)
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Cover Girl Products Cover Girl has been around for more than 55 years now. The company considers itself as an advocate for women’s individual beauty reaching out to middle-class women ranging from ages 18-34. When one hears the words “Easy‚ breezy‚ beautiful”‚ he or she automatically thinks of the makeup brand Cover Girl. The company has coined the phrase and made it a household known phrase associated with their brand. Cover Girl’s strength lies in their promotion through big celebrities. Cover
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High Prices: Nike has the upper hand when it comes to the product it is selling; a strong brand allows Nike to be very profitable. However‚ Nike sets prices at higher rates than its competitors who make their products out of reach for many customers in emerging markets. There is also the risk of declining demand when an economy falls into recession‚ as consumers have lower tolerance on spending on items that are not a necessity. Opportunities Emerging Markets: While Nike already has a presence in
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STRENGTHS 1. Strong Brand Recognition: The biggest advantage that Groupon still enjoys is the first mover advantage. They were the first ones to explore the market space and designed a group purchasing model with the use of Internet. This helped them to have a strong brand recognition and gave them the time to expand their subscriber and merchant base over the period of years. Currently Groupon is available in 45 countries around the world and in all the 50 states in US with 10‚000 Employees‚ ___
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Targets Main Target? Target Corporation competes directly against other discount retailers‚ mainly Wal-Mart and Kmart. Since its founding in 1962‚ it has intended to differentiate its stores from its competitors by offering what it believes is more upscale‚ trend-forward merchandise at low cost‚ as opposed to the traditional concept of focusing on low-priced goods. As a result‚ Target stores tend to attract younger and more educated and affluent customers than its competitors. Currently‚ the median
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During your next trip to Kroger‚ you may come across a new brand in the frozen food section from one of Vicksburg’s newest companies. Billy’s Original Foods‚ a spin-off of Billy’s Italian Restaurant that manufactures artisan‚ ready-to-eat frozen Italian meals and deli products‚ just sent their first shipment to Kroger distributors‚ officially launching the company a little over a year after its start. “We’re the only Italian restaurant in the history of the world that sold more chicken salad than
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Client: McDonalds Consultant: Jeremy Nowell Background & history: McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods‚ but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants‚ college credits from their Hamburger University to chicken McNuggets and more! In 1954‚ after learning that the brothers‚ RIchard and Maurice McDonald were
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Costco’s workers are considered as the most important of its partners. These partners are noteworthy on the grounds that they straightforwardly impact business execution. The interests of this partner gathering are even-handed employment and profession opportunities. Costco’s corporate social responsibility endeavours successfully fulfil these interests through various approaches and projects. Costco has always been an example concerning how they treat their employees compared to its major competitor
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How long has it been in business? Nordstrom Inc. opened its first store location in Seattle‚ WA in 1901 with the business collaboration between John W. Nordstrom and his partner Carl Wallin (Wallin & Nordstrom‚ originally only a shoe store and shoe repair shop). The store’s ownership was then turned over to John W. Nordstrom’s sons after Nordstrom and Wallin retired. · How has the business changed in the past 5-10 years? With its recent partnership with online retailer FiftyOne Global Commerce
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STRENGTHS | * Mulberry is a British design company known worldwide for its craftsmanship and design. * Mulberry also has a UK based factory in Somerset known as the ‘Rookery’ which promotes the idea of British craftsmanship. * Mulberry has successful collaborations with influential figures within the UK fashion industry such as Alexa Chung and have consequently named a bag after her (the ‘Alexa’) * Mulberry are also launching a new bag named after the American singer Lana Del Rey‚ known
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