"Discuss the Impact of the Competition and Consumers Act on Marketing Practices for Australian Businesses" The Competition and Consumers Act (CCA) 2010 aims to enhance the welfare of Australians through the fair-trading of businesses and incorporating provisions to enhance consumer protection. This has a large impact on marketing practices exploited by Australian Businesses. The Competition and Consumer Act is a major legislation that restricts unethical business marketing practices in Australia
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Aviation Market in HK Early Dragonair’s Position Dragonair‚ based at Hong Kong International Airport‚ had styled itself as a low-cost carrier before Cathay’s takeover. Dragonair mainly focused on mainland China market which was an undeveloped market and had less-desirable routes in 1980s. It continued to see steady growth by primarily focusing on Asia market afterwards. Scheduled passenger services to Taipei‚ Bangkok and Tokyo were commenced in July 2002‚ November 2003 and April 2004‚ respectively
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SA SA COSMETICS – Analyzing Competition Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful‚ culminating in its IPO in 1997. Since then‚ however‚ its fortunes have declined somewhat. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to
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Case #4: Competition in the Golf Equipment Industry in 2008 2. Competition in the golf industry in 2008 is incredibly fierce. This is due to the fact that there is a decline in the number of golfers and the number of rounds played. Golf is viewed by many as a recreational event‚ or in other words something to do for fun. As the recent economy has had a downturn the golf industry has reflected this. Golf on most consumers list has moved towards the bottom has disposable incomes and salaries decrease
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dysfunctional characteristics? Explain your answer. 6 Question 4: What course concepts contributed to the team’s performance failure? Explain your answer. 8 Question 5: What should the new team leader do? 9 Bibliography 12 Introduction - Internal competition - A curse for a team performance. As the title indicates this assignment describes in essence a prehistoric dilemma that dates back to the origins of the human being. The individual and his eternal struggle for a better life. How individual goals
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Competition in the UK Ice Cream Market SYNOPSIS The UK ice cream market has undergone something of a transformation over the last fifteen years. It used to be dominated by Wall’s Ice Cream and Lyons Maid‚ and was perceived to be a mature and relatively dull market. Substantial changes to the market have occurred as a result of broad environmental changes‚ and the entry of new competition. A demographic shift (fewer children) left ice cream marketers searching for new growth segments; they
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INTRODUCTION In 2009‚ the world had seen an economic downturn all over the year. In January‚ Danish Parliament agreed to a financial package worth 17.6 billion USD. In response‚ markets panicked. At the same time‚ four US banks had lost half of their values since three weeks ago. Down Jones Industrial Average Index had dropped more than 50% from its October 2007 peak. On March‚ Bank of England provides 150 billion pounds of quantitative easing‚ increasing risk of inflation. On June‚ World Bank
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polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store. Number of rival There were fierce competitions among the producers that have scale and scope of operations which were similar to each other. For instance‚ the Pepsi Co. and Coca Cola companies have developed the strategy and infrastructure‚ which are hard for the local sellers to complete with
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another. There is no difference in quality. Consumers would always choose to purchase the product with the lowest price. Firms cannot differentiate products in any way‚ including packaging or advertising. Large number of sellers In a perfect competition market‚ each seller represents a very small portion of the overall market. Since supply and demand in the overall market set the equilibrium price and quantity‚ one small firm cannot influence the market price. Each firm must accept whatever market
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SONY PLAYSTATION TABLE OF CONTENT SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BACKGROUND PRODUCT BACKGROUND STRENGTHS AND WEAKNESSES SPACE ANALYSIS 6 FUNCTIONAL ANALYSIS IFE MATRIX SECTION III – COMPETITIVE ANALYSIS 20 21 23 24 25 26 10 11 12 13 15 18 1 3 5 6 8 COMPETITORS IN THE MARKET STRATEGIC GROUP
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