Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
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MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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of empowering individuals and leading his vision one person-one computer‚ Apple succeeded to launch the first version of Apple II in 1977. It was the first computer non-professional people could use right out of the box. Leading to further development and the introducing of the Macintosh in 1984. Apple was very innovative and was leading technology when it came to Graphic User Interfaces. However the main issue why Apple was not globally successful was because of their own saying to want to create
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"MEMORIES" Nothing compares to having a family‚ a complete‚ happy family. I am proud to have had one. Unforgettable memories of a sweet childhood‚ growing up with pure love and affection‚ so many people wanted to have. I was nourished with hope‚ that someday I’ll have something more than I’ve expected. My parents gave me everything. They wanted me to have the best of endless possibilities. I owe my life to them. I am nothing without them. They are the reason why I have a fighting spirit‚ to finish
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Parent Involvement Parents play the most important role in teen pregnancy prevention. Healthy Futures for Texans (2010) states‚ “Teens continue to say that parents (46%) most influence their decisions about sex.” In most cases they are the teen’s first contact in learning what sex actually is. The fact of the matter is most parents aren’t educated well enough on the topic themselves and or are just afraid to speak well in depth on it. Based on a Planned Parenthood poll (2010)‚ “Ninety-three percent
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Jose Rizal (1861-1896) Rizal was born on June 19‚ 1861‚ in Calamba‚ Laguna‚ the seventh child and the second son of the 11 children of Francisco Mercado and Teodora Alonso. Rizal’s parents were not only well-to-do‚ but also well educated‚ a rarity among Filipino families then. His father‚ a sugar planter and landholder‚ attended a Latin school in his native Binan town‚ also in Laguna‚ and a college in Manila. His mother‚ who had a good business sense managed some small enterprise‚ also studies at
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APPLE CASE STUDY STRATEGIC MANAGEMENT GENERAL INFORMATION • Apple Inc.‚ is a multinational consumer electronics and computer software corporation. • Headquartered in California. • Formerly known as Apple Computer Inc. • Fortune magazine named Apple the most admired company in the United States in 2008 and 2009. APPLE STRATEGY • The transformations that occurred during the years from inception to present day have included many strategic management variations that drove the equipment and software
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iPhone 6 Plus vs Galaxy Note 4: How do they compare? http://www.trustedreviews.com/opinions/iphone-6-plus-vs-galaxy-note-4 http://www.trustedreviews.com/opinions/iphone-6-vs-iphone-5s http://www.forbes.com/sites/gordonkelly/2014/09/09/iphone-6-vs-iphone-6-plus-what-is-the-difference/ http://www.trustedreviews.com/opinions/iphone-6-vs-iphone-6-plus Notes from sabie : Dans l’offre il fo inclure les packs personnalisés‚ une assurance payante intervention jusqu’à 22hMeme jour Une assistante sera
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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