Zoecon Corporation was founded forty three years ago by Dr. Carl Djerassi. The company mainly focuses on insect population control. The company has over 18 brands and Products. Zoecon developed an insect growth regulator (IGR) brand called Strike ROACH ENDER. IGRs are efficient in eliminating insect populations; they are also less toxic than other household insecticides. IGR affects the reproductive cycle of insects but do not kill them. For IGR to kill insects‚ it has to be combined with an adulticide
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Changes in top management at Zoëcon Corporation brought about a shift in corporate objectives. The new objectives emphasized a focus on high financial-return products and businesses. In January 1986‚ Zoëcon executives called a meeting to determine the fate of their Strike brand insect growth regular (IGR) called Strike ROACH ENDER. This product had been tested in the consumer market in four cities (Charleston‚ SC; Beaumont‚ TX; Charlotte‚ NC; and New Orleans‚ LA) from May through October of 1985
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To: Executive‚ Zoecon Corporation From: Date: Thursday‚ February 17‚ 2005 Subject: Strike Roach Ender Introduction Projected Industry Consumers Professional Projected Growth Rate of 10% annually Projected growth rate of 8% annually Projected sales of $4.4 million Projected sales of $2.7 billion Flea IGR Introduction Similar Scenario Great success of introduction of flea IGR PRECOR into PCO‚ veterinary and pet store markets. In 1980 Zoecon broke into the supermarket
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Recommendation(s). Given Mr. Brownlow’s current business and personal situation operating the South Delaware Coors‚ Inc. distribution does offer sufficient investment potential. The following explanation is presented to evaluate the decision factors in the case. Profit Potential. From the studies conducted by Manson and Associates the potential profit can be estimated. The primary objective was to determine the investment potential of the distribution of Coors. As shown in Table 1‚ in order to break even
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Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually‚ Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However‚ while the company’s trade relations with pest control operators (PCOs)‚ veterinary clinics‚ and pet stores‚ stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market‚ some of Zoecon’s top
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The Problem. The Zoëcon Corporation faces the following problems regarding their marketing strategy for their Strike ROACH ENDER product: • Should the Zoëcon Corporation expand the distribution to a 19 city area where 80 percent of roach control products are sold? • Should the Zoëcon Corporation focus their attention on the professional pest control market (Pest Control Operators (PCOs))? • Should the Zoëcon Corporation contact the makers of Raid‚ d-Con‚ or Black Flag for the purpose of including
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UNDERSTANDING THE CASE PROCESS INTRODUCTION The purpose of this section is to help you to understand what a case is and how you‚ as a student of business‚ can more effectively prepare your answers and benefit from a case discussion. The material covered in this section includes: 1. Understanding what a case is. 2. Reading a case effectively. 3. Analysing and preparing for a case discussion. 4. Reporting your case findings. 5. Discussing the case. 1. Understanding what a case is. Socrates
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& PRESENT YOUR ESOURCING BUSINESS CASE MAY 17‚ 2011 Can’t attend ISM’s 96th annual International Supply Management Conference this week? Don’t worry; we have some helpful notes from the conference to share with you. Lauren Panza‚ managing director of the greater Atlanta area for Iasta‚ attended the presentation‚ “Indirect Purchasing: Getting a Seat at the Table” yesterday morning. The presentation outlined how to build and present a strong business case to executives for indirect sourcing projects
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Case management Objective: The court has a duty to actively manage cases pursuant to rule 25(rule of civil procedure 2000)….. what is the overriding objective of managing cases? * (1) These Rules are a new procedural code with the overriding objective of enabling the court to deal with cases justly. * (2) Dealing with a case justly includes‚ so far as is practicable – * (a) ensuring that the parties are on an equal footing; * (b) saving expense; * (c) dealing with the case
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Case Analysis Guidelines & Suggestions Content: Your case write-up should focus on and answer all the key questions in the syllabus – do not omit any of the questions. The length limitation on this paper is short‚ so please jump right into answering the questions. There is no need to summarize your points in the beginning or to review what happens in the case. You must use your own judgment as to which questions need more space than others‚ however‚ remember that all claims or recommendations
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