To: Executive‚ Zoecon Corporation From: Date: Thursday‚ February 17‚ 2005 Subject: Strike Roach Ender Introduction Projected Industry Consumers Professional Projected Growth Rate of 10% annually Projected growth rate of 8% annually Projected sales of $4.4 million Projected sales of $2.7 billion Flea IGR Introduction Similar Scenario Great success of introduction of flea IGR PRECOR into PCO‚ veterinary and pet store markets. In 1980 Zoecon broke into the supermarket
Premium Marketing
Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually‚ Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However‚ while the company’s trade relations with pest control operators (PCOs)‚ veterinary clinics‚ and pet stores‚ stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market‚ some of Zoecon’s top
Premium Marketing Revenue
The Problem. The Zoëcon Corporation faces the following problems regarding their marketing strategy for their Strike ROACH ENDER product: • Should the Zoëcon Corporation expand the distribution to a 19 city area where 80 percent of roach control products are sold? • Should the Zoëcon Corporation focus their attention on the professional pest control market (Pest Control Operators (PCOs))? • Should the Zoëcon Corporation contact the makers of Raid‚ d-Con‚ or Black Flag for the purpose of including
Premium Marketing Management Business
Zoecon Corporation was founded forty three years ago by Dr. Carl Djerassi. The company mainly focuses on insect population control. The company has over 18 brands and Products. Zoecon developed an insect growth regulator (IGR) brand called Strike ROACH ENDER. IGRs are efficient in eliminating insect populations; they are also less toxic than other household insecticides. IGR affects the reproductive cycle of insects but do not kill them. For IGR to kill insects‚ it has to be combined with an adulticide
Premium Marketing
Changes in top management at Zoëcon Corporation brought about a shift in corporate objectives. The new objectives emphasized a focus on high financial-return products and businesses. In January 1986‚ Zoëcon executives called a meeting to determine the fate of their Strike brand insect growth regular (IGR) called Strike ROACH ENDER. This product had been tested in the consumer market in four cities (Charleston‚ SC; Beaumont‚ TX; Charlotte‚ NC; and New Orleans‚ LA) from May through October of 1985
Premium Marketing Marketing research
Recommendation(s). Given Mr. Brownlow’s current business and personal situation operating the South Delaware Coors‚ Inc. distribution does offer sufficient investment potential. The following explanation is presented to evaluate the decision factors in the case. Profit Potential. From the studies conducted by Manson and Associates the potential profit can be estimated. The primary objective was to determine the investment potential of the distribution of Coors. As shown in Table 1‚ in order to break even
Premium Marketing
Review Paper Case IH MX 305 Jon Hansen When you see a Case IH 305 plowing in the field there is more than what meets the eye. First off most people just notice the red color and never give it a second look‚ but there are so many things that you are overlooking. The Case IH MX 305 Magnum is a powerful machine. It is the second biggest front wheel assist tractor in the Case IH line up. It has right around three hundred horsepower. It is a nice sized tractor that can do just about everything
Premium English-language films Weight Lighting
CASE 14-2: TRIGO EXPORT CO.‚ LTD. The pricing of products for export sale is covered here‚ with logistics practices and costs having considerable influence. Question 1: Ziola’s export packaging materials consisted of at least 40% recycled contents. Should this be mentioned in the quotation given to the potential Brazilian buyer? It would not hurt in case somebody reviewing the bid happened also to be interested in environmental protection. However‚ note that they are buying tractors to use in
Premium Containerization Containers Cost
Strategic Management (Spring 2013) Case Analyses—Schedule‚ Format‚ and Required Items Per the syllabus‚ p. 4-5‚ you must submit three (3) written Case Analyses. Each of these case analyses (papers) is worth a maximum of 100 points. Below the cases are grouped into UNIT 1‚ UNIT 2‚ and UNIT 3 case options. You must complete one (1) case paper from EACH of these Units (3 case papers total). No late cases will be accepted for a grade. NOTE: The first case appearing on the Course Schedule (Feb
Premium Retailing Case study Scientific method
to identify whether there is common agreement in the literature on warehouse design approaches and thus whether some basic steps could be used as an overall framework in the warehouse design process. III. Objectives The main issue regarding the case company of this study is to find ways to improve warehouse cycle times through reorganization of order processing and materials handling activities. The primary objective of this study is to construct a warehouse design framework for cycle time
Premium Warehouse The Order Management