Zoecon Corporation was founded forty three years ago by Dr. Carl Djerassi. The company mainly focuses on insect population control. The company has over 18 brands and Products. Zoecon developed an insect growth regulator (IGR) brand called Strike ROACH ENDER. IGRs are efficient in eliminating insect populations; they are also less toxic than other household insecticides. IGR affects the reproductive cycle of insects but do not kill them. For IGR to kill insects‚ it has to be combined with an adulticide
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Changes in top management at Zoëcon Corporation brought about a shift in corporate objectives. The new objectives emphasized a focus on high financial-return products and businesses. In January 1986‚ Zoëcon executives called a meeting to determine the fate of their Strike brand insect growth regular (IGR) called Strike ROACH ENDER. This product had been tested in the consumer market in four cities (Charleston‚ SC; Beaumont‚ TX; Charlotte‚ NC; and New Orleans‚ LA) from May through October of 1985
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Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually‚ Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However‚ while the company’s trade relations with pest control operators (PCOs)‚ veterinary clinics‚ and pet stores‚ stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market‚ some of Zoecon’s top
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To: Executive‚ Zoecon Corporation From: Date: Thursday‚ February 17‚ 2005 Subject: Strike Roach Ender Introduction Projected Industry Consumers Professional Projected Growth Rate of 10% annually Projected growth rate of 8% annually Projected sales of $4.4 million Projected sales of $2.7 billion Flea IGR Introduction Similar Scenario Great success of introduction of flea IGR PRECOR into PCO‚ veterinary and pet store markets. In 1980 Zoecon broke into the supermarket
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The Problem. The Zoëcon Corporation faces the following problems regarding their marketing strategy for their Strike ROACH ENDER product: • Should the Zoëcon Corporation expand the distribution to a 19 city area where 80 percent of roach control products are sold? • Should the Zoëcon Corporation focus their attention on the professional pest control market (Pest Control Operators (PCOs))? • Should the Zoëcon Corporation contact the makers of Raid‚ d-Con‚ or Black Flag for the purpose of including
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INSECTS An insect is a creature without a backbone and with a body divided into three main parts: the head‚ thorax and abdomen. Most insects have three pairs of legs and one or two pairs of wings. The ’feelers’ or antennae on the insect’s head are it sense of touch and smell. Some insects have a sting in the abdomen. We already know that there are over a million different kinds of insects‚ and many new species are being found all the time. Insects are by far the biggest group of creatures on
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INSECTS Insects‚ being larger and having a hard‚ chitinous and therefore impermeable exoskeleton‚ have a more specialised gas exchange system. Insects have no transport system so gases need to be transported directly to the respiring tissues. There are tiny holes called spiracles along the side of the insect. The spiracles are openings of small tubes running into the insect’s body‚ the larger ones being called tracheae and the smaller ones being called tracheoles. The ends of these tubes‚ which
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cuisine by Adrian Forsyth Can Insects Help with Food Shortage in the World? As the number of humans increase‚ we will have to look for new sources of food. In some cultures‚ insects have been consumed for thousand of years‚ and many countries in the world such as China‚ Thailand‚ South America and Africa use insects as a delicacy and for snacks because they are tasty and nutritious‚ high in protein‚ and low in carbohydrates. One of the advantages with insects is their abundance and that
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Insects Insects are neumerout invertebrate animals that belong in the Phylum Arthropoda and Class Insecta. The class Insecta is divided into 2 subclasses: Apterygota‚ or wingless insects‚ and Pterygota‚ or winged insects. Subclass Pterygota is futher divided on basis of metamorphosis. Insects that have undergone incomplete metamorphosis are the Exopterygota. Insects that undergo complete metamorphosis are the Endopterygota. Insects have an outer bilateral exoskeleton to which the muscles are
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The Problem(s). Does the South Delaware Coors distributorship offer sufficient investment potential given Mr. Brownlow’s current business and personal situation? Recommendation(s). Given Mr. Brownlow’s current business and personal situation operating the South Delaware Coors‚ Inc. distribution does offer sufficient investment potential. The following explanation is presented to evaluate the decision factors in the case. Profit Potential. From the studies conducted by Manson and Associates the
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