Zoecon Corporation was founded forty three years ago by Dr. Carl Djerassi. The company mainly focuses on insect population control. The company has over 18 brands and Products. Zoecon developed an insect growth regulator (IGR) brand called Strike ROACH ENDER. IGRs are efficient in eliminating insect populations; they are also less toxic than other household insecticides. IGR affects the reproductive cycle of insects but do not kill them. For IGR to kill insects‚ it has to be combined with an adulticide
Premium Marketing
Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually‚ Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However‚ while the company’s trade relations with pest control operators (PCOs)‚ veterinary clinics‚ and pet stores‚ stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market‚ some of Zoecon’s top
Premium Marketing Revenue
at Zoëcon Corporation brought about a shift in corporate objectives. The new objectives emphasized a focus on high financial-return products and businesses. In January 1986‚ Zoëcon executives called a meeting to determine the fate of their Strike brand insect growth regular (IGR) called Strike ROACH ENDER. This product had been tested in the consumer market in four cities (Charleston‚ SC; Beaumont‚ TX; Charlotte‚ NC; and New Orleans‚ LA) from May through October of 1985. Now that the test marketing
Premium Marketing Marketing research
To: Executive‚ Zoecon Corporation From: Date: Thursday‚ February 17‚ 2005 Subject: Strike Roach Ender Introduction Projected Industry Consumers Professional Projected Growth Rate of 10% annually Projected growth rate of 8% annually Projected sales of $4.4 million Projected sales of $2.7 billion Flea IGR Introduction Similar Scenario Great success of introduction of flea IGR PRECOR into PCO‚ veterinary and pet store markets. In 1980 Zoecon broke into the supermarket
Premium Marketing
The Problem. The Zoëcon Corporation faces the following problems regarding their marketing strategy for their Strike ROACH ENDER product: • Should the Zoëcon Corporation expand the distribution to a 19 city area where 80 percent of roach control products are sold? • Should the Zoëcon Corporation focus their attention on the professional pest control market (Pest Control Operators (PCOs))? • Should the Zoëcon Corporation contact the makers of Raid‚ d-Con‚ or Black Flag for the purpose of including
Premium Marketing Management Business
Discovering and choosing a online program that fulfills all of my needs was a rigorous yet exciting task. The penn foster clearly emerged as the best choice for me and I‚ as a great match comparatively with other high school programs. After visiting the website‚ reading the information pamphlet‚ and researching the online high school program Web site‚ I realize that penn foster offers what I hope to gain from my college experience. In return‚ I will contribute to the penn foster as a person with
Free Psychology Knowledge Philosophy
What I’ve Learned From Men Response In my opinion‚ “What I’ve Learned from Men‚” was by far‚ the most powerful essay of the six we read. The essay discusses the things that women should learn from men. The essay explains how women need to toughen up‚ and start taking credit for their accomplishments. This essay was very effective because Ehrenreich was both sarcastic‚ and serious. As I stated earlier‚ Ehrenreich talked about how women need to start taking credit for their accomplishments
Premium Woman Talk radio Psychology
What I’ve learned from Men Is it true that women could learn some useful things from men? And is it right that women are always responsible for every interaction? Is it their responsibility to keep the conversation going well? Also‚ are women too polite in situations so men take advantage of them? And many other questions could be asked; they might or might not be true. Every gender has his/her opinion of these questions; males could answer these questions differently from females. According
Premium Critical thinking Women Learning
women are not there to take care of them. In some ways‚ men are sometimes seen as the term that women use often: animals. However‚ that would be an immoral judgment. In Barbara Ehrenreich’s short essay‚ "What I’ve learned from Men‚" she describes and bases her essay on things women can learn from men. In this essay‚ she proves that men influence women to become tough because of all the battles and arguments between the genders which make women realize they are too ladylike to "put out" in front of
Premium Gender Woman Gender role
them. In Barbara Ehrenreich’s short essay‚ "What I’ve learned from Men‚" she describes and bases her essay on things women can learn from men. In this essay‚ she proves that men influence women to become tough because of all the battles and arguments between the genders which make women realize they are too ladylike to "put out" in front of men simply because they are not mentally strong enough. This essay speaks of all the things women should learn from men‚ both on serious and sarcastic notes
Premium Woman Transgender Gender