THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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The company was established in 1937 by the Deutsche Arbeitsfront‚ the Nazi Trades union organization (Bowler‚ 2015). The company was named Volkswagenwerk‚ or “The People’s Car Company.” because Adolf Hitler has a vision to produce cars for people of the Reich. Hitler proposed that the car should carry 5 people‚ able to run at 62mph (100km/h)‚ and cost only 1000 Reich Marks (around $160) which supposedly affordable for every Reich family (Knorr‚ 1998). His vision made reality by an Australian automotive
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Case Study Analysis ZIMBRA ZOOMS AHEAD WITH ONEVIEW Submitted by: GROUP 2 Adriano‚ Maricris P. David‚ Regine P. Dela Cruz‚ Jeleen Christelle F. Dela Paz‚ Klarinn A. Dioniso‚ Marmiliza E. Doniso‚ Dayanarose O. Mateo‚ Luigie Carl P. Pascual‚ Ma. Christine B. Velasco‚ John Angelo E. Submitted to: Jonathan R. De Jesus‚ MBA Professor October 2014 ZIMBRA ZOOMS AHEAD WITH ONEVIEW Company Background Zimbra is a software company whose flagship product is
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You can get your bright smile back when you decide to get the Zoom in-office whitening procedure. Don’t lose it at dinner the same night! In order to keep that new brilliant smile - you need to follow a white diet for 48 hours. Discolored teeth? Over time‚ your teeth develop stains simply from the aging process‚ food‚ drink and smoking. These stains can penetrate through the enamel and change the color of the layer of tooth under the enamel - the dentin. The enamel is translucent. As the color
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it came from‚ the company that built it? There are millions of vehicles currently being built in America and hundreds of different vehicle manufacturers‚ each one with their own story. The Dodge Motor Car Company is simply one amongst the clouds. John and Horace Dodge built the Dodge Motor Company from the ground up and even after more than a century‚ the company has remained one of the highest selling automotive companies in history. The Dodge Brothers formed their own company in 1914 after slightly
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INTRODUCTION AVIS Avis is the Australian largest car rental company‚ with 33% market share across the nation’s airports‚ employing 1000 staffs in 240 locations (Super brands 2009). The company entered Australian market in 1955‚ initially only had a market share of just 10- 11% of the car rental market. In 1962 Robert Townsend joined as President of Avis and introduced a bold advertising campaign focusing on the company’s customer service: “We’re No.2. We try harder!”. The message‚ together with its
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All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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ABSTRACT This project is being considered in order to reduce and totally eliminate loss of customers to competitors‚ and save the company from folding up. The current system is manual and it is time consuming. It is also cost ineffective‚ and average return is low and diminishing. Currently‚ customers can call or walk-in in order to rent or reserve a vehicle. The staff of the company will check their file to see which vehicle is available for rental. The current system is error prone and customers are dissatisfied
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Company Overview In developed countries‚ car rental companies such as Enterprise‚ Hertz‚ or Avis are everywhere‚ but which company is number one in this industry? Certainly‚ the answer is Enterprise. “Enterprise Rent-A-Car (Enterprise) is a privately held car rental company. It is engaged in vehicle leasing‚ fleet management services and sale of used cars. The company operates in the US and Canada. It is headquartered in St. Louis‚ Missouri and employs 65‚000 people. The company recorded revenues
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MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25‚ 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas of words
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