Ideal consultant’s Cosmetic case You a member of a creative team at Ideal Consultants that has been assigned the job of developing a product type‚ out of multiple possible types‚ and a versatile brand name for a new line of cosmetics whose formula has been developed by one of the agency’s major clients. The formula is possible to be converted into dozens of product types. An extensive consumer research found that all of possible product types received favorable ratings by consumers. Three
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Surviving Plant World’s Hard Times In ten years‚ Plant World had grown from a one-person venture into the largest nursery and landscaping business in its area. Its founder‚ Myta Ong‚ combined a lifelong interest in plants with a botany degree to provide a unique customer service. Ong had managed the company’s growth so that even with twenty full-time employees working in six to eight crews‚ the organization culture was still as open‚ friendly‚ and personal as it had been when her only "employees"
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April 2012 Executive Book Summaries ® www.summary.com The 5 Levels of Leadership Proven Steps to Maximize Your Potential THE SUMMARY IN BRIEF True leadership isn’t a matter of having a certain job or title. In fact‚ being chosen for a position is only the first of the five levels every effective leader achieves. To become more than “the boss” people follow only because they are required to‚ you have to master the ability to invest in and inspire people. To grow further in your
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any one listed group of companies operating in India. Research its website to study its business‚ organization structures and corporate governance arrangements as well as financial information. Try and meet or talk to senior executives in the company as well. Ensure that your presentation covers the following: 1. Where are the companies in the group incorporated? Where are their shares listed? 2. Are these cases of networks‚ pyramids or chained structures? 3. What is your opinion on the
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Jude Excell L. Morales BSCS IV-A CASE STUDY 1 You Are Your Own Worst Enemy Q1. Think of yourself as a business manager. You have employees you supervise and you are responsible for ensuring that they meet daily work quotas. But you find they are spending a couple hours per day shopping online‚ chatting with their friends through instant messaging‚ and so on. How do you motivate your employee to perform their work? How do you restrict them from non-work-elated activities without creating
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Case Study 6 One of the main causes of the housing bubble “bursting” in the mid-2000’s was largely due to the sub-prime mortgages. A sub-prime mortgage is generally classified as a mortgage loan to a borrower with a low credit score‚ with a small down payment‚ or high debt to income ratio. The market for sub-prime mortgages was 37.6 percent of total mortgages by the end of 2005. In 1994 sub-prime mortgages accounted for only 6 percent of total mortgages. To a great extent the “bubble burst” is
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CASE STUDY Summary In this case‚ it describes what happened to a graduate of a prestigious business school during his time of work in the auditing division of Greenspan & Company. The graduates name is‚ “Bill Church”‚ the situation is that he was relocated along with his family from the Mid-west to the East Coast. There he bought a home‚ a second car and did not worry about overextending financially because the company had huge plans for him. After months into the job Bill realized that he was
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PART TWO RECRUITMENT AND PLACEMENT | | | | | | |CHAPTER | |T Four | | |
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Case Study 1 Section 1 In Chrysler’s case‚ the 21st century management principles hindered their downfall and paved a way to regain leverage. Marchionne‚ who is CEO of Fiat and chief executive at Chrysler effectively‚ implemented various management strategies to lift Chrysler out of bankruptcy. By setting objectives for the company and working through and with others Chrysler was able to move in the right direction. Marchionne came into an unsettling situation taking a huge risk. Quick decisions
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CASE STUDY 2 INTERACTIVE SESSION : TECHNOLOGY IS THE IPAD A DISRUPTIVE TECHNOLOGY ? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Traditional Competitor The traditional competitor for iPad are televisions‚ newspapers‚ books‚ music store and magazine. Supplier The iTunes music store changed the customer perception of album and music bundle. Now‚ customers have drastically reduced their consumption of album. Prefer to download one song at time. Customer
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