"Customer relationship management in fast food industry" Essays and Research Papers

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    Fast Food Industry in India Communication and Composition Mayur Keshwani Table of Contents ABSTRACT 3 MARKET SIZE & MAJOR PLAYERS 4 MAJOR PLAYERS IN FAST FOOD 4 REASON FOR EMERGENCE 5 Gender Roles: 5 Paucity of Time: 5 Working Women: 5 Large population: 5 CHALLENGES FOR THE INDUSTRY 6 Social and cultural implications of Indians switching to western breakfast food: 6 Emphasis on the usage of bio-degradable products: 6 Retrenchment of employees: 6 PROBLEMS OF INDUSTRY

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    Professor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sure

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    CUSTOMER RELATION MANAGEMENT • MODULE CUSTOMER MANAGEMENT • LECTURER DR GEOFF WINTER • TOPIC CUSTOMER RELATION MANAGEMENT. • SUBMITED BY MUHAMMAD AMIR • I.D. 39644 • GROUP D TABLE OF CONTENT 1. EXECUTIVE SUMMARY 2. DEFINITION OF CUSTOMER RELATION MANAGEMENT 3. QCI CUSTOMER MANAGEMENT MODEL 4. DISCUSSION 5. CONCLUSION 6. CITATIONS EXECUTIVE SUMMARY This paper discuss

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    Work and Employment Relations in the Fast Food Industry The fast food industry is expanding globally over the years despite of downturns in national economies. Due to the rapid growth and success of the service‚ issues such as workers’ right‚ pay levels and conditions of work are often questioned. While fast food industries has expanded globally and become multinational corporations (MNCs)‚to what extent they are able to impose common employment practices on diverse national systems of labor legislations

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    Making sense of customer relationship management   Software applications that automate the marketing‚ selling and service functions of the businesses. Levels of CRM: ◦ Strategic CRM ◦ Operational CRM ◦ Analytical CRM    Winning and keeping profitable customers Focused on the development of a customer – centric company Three other major business orientations: ◦ Product – centric ◦ Production centric ◦ Sales – centric  Focused on: ◦ marketing automation

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    Introduction Customer Relationship Management (CRM) is an important part of any companies ’ sales mix. As part of a sales mix‚ companies must have a strong sales team; a well planned and executed marketing strategy‚ and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address‚ to holding other information including relationship history‚ contract information

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    and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast food to gain

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    1. Abstract This white paper explores the Return on Investment (ROI) attributable to Customer Relationship Management (CRM) systems. It provides a discussion of the potential returns from such a system. Any organization attempting to analyze the ROI from a CRM solution must first complete a Situation Analysis (SA) to understand where the ROI may come from‚ as the sources of benefits relating to ROI vary from one organization to the next. Sources of ROI attributable to a CRM implementation arise

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    Customer relationship management or CRM is not just the application of technology‚ but is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. It enables businesses to: Understand the customer Retain customers through better customer experience Attract new customer Win new clients and contracts Increase profitably Decrease customer management costs It is usually more profitable in the long run for a company to keep existing

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    Proposal on Customer Satisfaction Strategies of Subway Submitted By: ID- Table of Contents 1 Topic 3 2 Introduction 3 2.1 Research background 3 2.2 Aim and Objectives of the Study 4 2.3 Research Questions 4 3 Literature Review 5 3.1 Service Quality and Customer Satisfaction 5 3.2 Areas of Setting Strategies 5 3.3 Relationship and Loyalty 6 4 Research Methodology 7 4.1 Research Method: Qualitative and Quantitative 7 4.2 Data Collection 7 4.3 Sample 8

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