Indian Cinema has now completed 100 years on April 21, 2012, a country where over 1,000 films are made every year, in several languages. During these long years Indian cinema has broken many new grounds and established several milestones. The Times of India, India's major newspaper then, hailed it as "the marvel of the century". As writer and essayist Mukul Kesavan wrote, "The art of the cinema was fashioned in India at the same time as it was developed in the West". The first Indian motion picture Raja Harischandra was produced and released in India in 1913, Directed by Dada Saheb Phalke, barely a year after the world's first motion picture was made in 1912. Those were the days of silent movies. There were movements but no dialogues or sound.
It's no mean feat that India produces more films across all its regions than Hollywood. Despite rising production costs, India continues to lead in terms of quantity. Nearly 130 films were released out of Bollywood in the year ending 2011, and the numbers from Telugu, Tamil, Malayalam, Kannada, Marathi, Bengali, Punjabi, Bhojpuri, Assamese, Gujarati, Oddisa, and other north-eastern states takes the toll over 1,000. Indian cinema has prided itself on being a sole distraction and leisure industry for nearly a century, in a country where allied entertainment forms like music or the fashion industry are subservient to the glamour that cinema and its stars bring.From rock chic to glamour, to dress and design, creating indelible images and daily references, business, politics and sports, travel destinations and colloquialisms, violence and sexuality, hero-worshipping and icon-making, Indian cinema had and continues to provide templates and set trends.
The Mumbai-based Hindi film industry, nicknamed Bollywood, sets the pace for style, fads, and fashion for the young and restless Indian audience between 13 and 30. G. Venket Ram, fashion and film professional, says: "The marriage between films and fashion