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The Gambia and the Movie Industry

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The Gambia and the Movie Industry
Table of Contents
The Globalizing of Films and Introduction of Film Industries into Developing Countries 3

The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment 8

The Globalizing of Films and Introduction of Film Industries into Developing Countries and the Affect on the Business Environment, Case Study: The Gambia 13

Bibliography18

The Globalizing of Films and Introduction of Film Industries into Developing Countries
Movies, films, cinema, the big picture; all of these are terms used to describe an industry that has captured the minds and imagination of billions of people throughout the world. And what an evolution process this industry has gone through. Video recording has been around since the late 1800’s, and back them the videos seemed more like Claymation technique than anything else. The videos were grainy, stopped a lot, and had no sound. Of course through time improvements have been made. As the 20th century moved forward, so did the movie industry. Videos became clearer and longer, and so people decided to shoot movies and charge people money to see said films. The early ones of course had no sound and had to use cue cards, but as time progressed so did technology. In just a few short years not only was sound added to the films, but also color, and even 3d technology. So what comes next for this billion-dollar industry? The industry is now taking its business throughout the world; to countries that one would not expect the movie industry to set up camp due to the increase in technology and decrease of technological costs. The movie industry is also becoming less localized, in that the movies that are being produced in any of these countries are not simply made for the local audience, but rather are made for a global audience. Of course, almost everyone in the world knows about Hollywood, and Bollywood is bigger than Hollywood in terms of movies produced, though



Bibliography: "About Nollywood." This Is Nollywood. N.p., 2006. Web. 08 Nov. 2012. <http://www.thisisnollywood.com/nollywood.htm>. Arons, Marc. "Five Key Drivers of Global Marketing." Forbes. Forbes Magazine, 17 Mar. 2010. Web. 07 Nov. 2012. <http://www.forbes.com/2010/03/17/branding-gillette-glaxosmithkline-cmo-network-marc-de-swaan-arons.html>. "Bollywood Goes over the Top with Marketing Bollywood, Updated Feb 25, 2012 at 03:10pm IST." Http://ibnlive.in.com/. CNN, 25 Feb. 2012. Web. 06 Nov. 2012. <http://ibnlive.in.com/news/bollywood-goes-over-the-top-with-marketing/233656-8-66.html>. Callimanopulos, Dominique. "Film and the Third World." Cultural Survival. N.p., 11 Feb. 2010. Web. 31 Oct. 2012. <http://www.culturalsurvival.org/publications/cultural-survival-quarterly/argentina/film-and-third-world>. Child, Ben. "The Hobbit Boosts New Zealand Film Industry." The Guardian. Guardian News and Media, 04 Apr. 2012. Web. 13 Nov. 2012. <http://www.guardian.co.uk/film/2012/apr/04/hobbit-boosts-new-zealand-film-industry>. "Factoids." : Bollywoodcountry. N.p., 2011. Web. 03 Dec. 2012. <http://bollywoodcountry.com/factoids.php>. Hayes, Graeme, and Martin O’Shaughessy. “French Cinema: Globalization, Representation, And Resistance.” French Politics, Culture, & Society 23.3 (2005): 1-13. Academic Search Premier. Web. 3 Nov. 2012 Haynes, Jonathan "History of Cinema in GAMBIA." Film Birth. N.p., n.d. Web. 13 Nov. 2012. <http://www.filmbirth.com/gambia.html>. Janko, Sheriff. "Gambia: Fatima Says Nation Needs a Film Industry." All Africa. N.p., 6 Jan. 2012. Web. 13 Nov. 2012. <http://allafrica.com/stories/201201061135.html>. Kasumaye. "Initiators Message." The Gambia Artistic Film and Creative Village. N.p., n.d. Web. 13 Nov. 2012. <http://www.thegambiafilmvillagespc.com/initiators-message.html>. Lee, Nikki J. Y. “Localized Globalization and a Monster National: The Host and the South Korean Film Industry.” Cinema Journal 50.3 (2011): 45-61. Academic Search Premier. Web. 3 Nov. 2012. Lorenzen, Mark Mahmood, Shabnam, and Manjushri Mitra. "Bollywood sets sights on wider markets." BBC. N.p., 24 June 2011. Web. 6 Nov. 2012. <www.bbc.co.uk/news/business-13894702>. Obhafuoso, Patience. "Nollywood And Its Economic Impact - Nigeriafilms.com."Nigeria Films. N.p., 18 Apr. 2012. Web. 08 Nov. 2012. <http://www.nigeriafilms.com/news/16783/42/nollywood-and-its-economic-impact.html>. Sankanu, Prince. "Rita Edochie 's Gambian Nollywood Charade." Daily News from Gambia. N.p., 24 Aug. 2012. Web. 13 Nov. 2012. <http://dailynews.gm/africa/gambia/article/rita-edochies-gambian-nollywood-charade>. "The Gambia and Its Film Industry." Africa Movie Academy Awards. N.p., n.d. Web. 13 Nov. 2012. <http://www.ama-awards.com/news/gambia-and-its-film-industry>. “Toward a Universal Cinema.” World Policy Journal 27.3 (2010): 57-65. Academic Search Premier. Web. 3 Nov. 2012.

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