There is a common misconception that the strong Australian dollar benefits the economy (Bodey M, 2010). However for the Australian film industry this is not the case, the Australian dollar has risen to a 28 year high (Dingle S, 2011) so it is justifiable to say this has significantly contributed to the crisis in the industry. Film executives believe that “the industry is in a crisis and in real pain but we can’t tell the real story without sending your international customers running” (unknown cited in Bodey M, 2010). Therefore, due to the strong dollar the film industry is in a lose-lose situation further deepening the crisis it is faced with. This is because international films
There is a common misconception that the strong Australian dollar benefits the economy (Bodey M, 2010). However for the Australian film industry this is not the case, the Australian dollar has risen to a 28 year high (Dingle S, 2011) so it is justifiable to say this has significantly contributed to the crisis in the industry. Film executives believe that “the industry is in a crisis and in real pain but we can’t tell the real story without sending your international customers running” (unknown cited in Bodey M, 2010). Therefore, due to the strong dollar the film industry is in a lose-lose situation further deepening the crisis it is faced with. This is because international films