1960's Fashion Essay Example
Choose any decade in recent history and describe how ‘Style’ defined the period- 1960’s
Emergence from the devastation that hit Britain during the Second World War, Britain in the 60’s was one that broke many fashion traditions, generated new social movements and defined the period with its style.
“There was to be an end to the age of shoddy, to the post-war period of ‘making do’… swinging London was confident enough now to wage a war of independence.” (Jackson, 1998 p35)
The post war industrial boom was affecting lifestyles and in particular, it was the the Youth culture that benefitted mostly from this shift in movement. There was emphasis on the youth and ‘The Look’ that began to displace the ‘New look’ of the post war period. Becoming more open minded, independent and culturally aware were all things that the youth began to adopt, along with disposable income. Benefits from the post war industrial boom encouraged this new attitude towards money and the way it could be spent.
“…commercial success stories, many related to retailing of one sort of another, with fashion and home furnishings being at the fore front of the consumer revolution. Because this was a time of virtually full employment and economic prosperity, consumers had more money to spend than ever before.” (Jackson, 1998, p35)
The style and attitude towards fashion had changed, and it became a passion rather then a necessity. Music in the 60’s had a strong influential bond with fashion and style that had never been so closely linked. This unison created distinctive style of dress, developing from Beatnik, Teddy Boys and Mods. The attitude towards style had become very open and people began to gain confidence in their own development of sense of style.
“… music and attitudes that could be understood at a glance. And the freedom that fashion allowed in the sixties meant that everyone could dress up.” (Connikie, 1990, p7)
The Beatles were the band that represented the forefront of
Emergence from the devastation that hit Britain during the Second World War, Britain in the 60’s was one that broke many fashion traditions, generated new social movements and defined the period with its style.
“There was to be an end to the age of shoddy, to the post-war period of ‘making do’… swinging London was confident enough now to wage a war of independence.” (Jackson, 1998 p35)
The post war industrial boom was affecting lifestyles and in particular, it was the the Youth culture that benefitted mostly from this shift in movement. There was emphasis on the youth and ‘The Look’ that began to displace the ‘New look’ of the post war period. Becoming more open minded, independent and culturally aware were all things that the youth began to adopt, along with disposable income. Benefits from the post war industrial boom encouraged this new attitude towards money and the way it could be spent.
“…commercial success stories, many related to retailing of one sort of another, with fashion and home furnishings being at the fore front of the consumer revolution. Because this was a time of virtually full employment and economic prosperity, consumers had more money to spend than ever before.” (Jackson, 1998, p35)
The style and attitude towards fashion had changed, and it became a passion rather then a necessity. Music in the 60’s had a strong influential bond with fashion and style that had never been so closely linked. This unison created distinctive style of dress, developing from Beatnik, Teddy Boys and Mods. The attitude towards style had become very open and people began to gain confidence in their own development of sense of style.
“… music and attitudes that could be understood at a glance. And the freedom that fashion allowed in the sixties meant that everyone could dress up.” (Connikie, 1990, p7)
The Beatles were the band that represented the forefront of