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ROLE OF RYTHUBAZAR IN URBANISATION– A CASE STUDY OF HYDERABAD BY S.P. Krishna Veni
Introduction:
It is a long felt need to have a ready-made platform for those aspiring to have a big shopping, modern yet simple and accessible to all people of all income groups. On the basis of this the idea of ‘Apna Bazar‘ came about more than a decade back before the Govt. of Andhra Pradesh initiated the“Rythu Bazar“ and “Gruha Mitra Schemes“.Rythu Bazar or Farmers market is the market where the marketing between the farmers and consumers is done directly by eliminating the middle men and commission agents. These middle men or commission agents charge high level of commission fee from the farmers who come to market yards to sell their agricultural produce. This leads to rise in prices of these products to benefit the middle men at the cost of the farmers and consumers. Direct marketing helps in complete elimination of middle men and ensures higher remuneration to the farmers and greater satisfaction tothe consumers in obtaining agricultural commodities at affordable prices. Therefore, Rythu Bazar is one of the farmer’s friendly direct marketing systems in operation in Andhra Pradesh. A ‘model bankable project‘ for Rythu Bazar has been developed to create awareness about the development of agricultural marketing among bankers, financial institutions, potential entrepreneurs in private and co-operative sectors, farmers groups, Govt.functionaries etc. In view of the above, we made a modest attempt to study the role of Rythu Bazars in Urban areas. Hyderabad choosen for our anysis.
Objectives
1. To examine remunerative prices to the farmers and provide fresh vegetables and other products to consumers at reasonable rates every day.
2. To facilitate prompt realization of sale produces to farmer without anydeductions.
3. To enable and facilitate proper weighments and to curb
Introduction:
It is a long felt need to have a ready-made platform for those aspiring to have a big shopping, modern yet simple and accessible to all people of all income groups. On the basis of this the idea of ‘Apna Bazar‘ came about more than a decade back before the Govt. of Andhra Pradesh initiated the“Rythu Bazar“ and “Gruha Mitra Schemes“.Rythu Bazar or Farmers market is the market where the marketing between the farmers and consumers is done directly by eliminating the middle men and commission agents. These middle men or commission agents charge high level of commission fee from the farmers who come to market yards to sell their agricultural produce. This leads to rise in prices of these products to benefit the middle men at the cost of the farmers and consumers. Direct marketing helps in complete elimination of middle men and ensures higher remuneration to the farmers and greater satisfaction tothe consumers in obtaining agricultural commodities at affordable prices. Therefore, Rythu Bazar is one of the farmer’s friendly direct marketing systems in operation in Andhra Pradesh. A ‘model bankable project‘ for Rythu Bazar has been developed to create awareness about the development of agricultural marketing among bankers, financial institutions, potential entrepreneurs in private and co-operative sectors, farmers groups, Govt.functionaries etc. In view of the above, we made a modest attempt to study the role of Rythu Bazars in Urban areas. Hyderabad choosen for our anysis.
Objectives
1. To examine remunerative prices to the farmers and provide fresh vegetables and other products to consumers at reasonable rates every day.
2. To facilitate prompt realization of sale produces to farmer without anydeductions.
3. To enable and facilitate proper weighments and to curb