Marketing Plan of Berger
Introductory
Introduction to the report
Objective of the study
Historical background of the Company Short and long term objective
Ummul Khayer Fatema Roll –017 Sec # A 7th batch Dept. of Finance & Banking University of Dhaka
Introduction to the report
The businesses are ever changing so are the way of their characteristics. The changing scenario presents us new techniques and methods of business as well as their marketing strategies. The core of business is to market the product that will be attracted by the consumers and also the product will satisfy the consumer’s needs. Marketing efforts are vital for any business that is the combination of various factors affecting the real market scenario. The changing environment creating new issues that must be considered for doing a business. In this dynamic business world the scenario of business aspect changes so rapidly that one false decision could cause the firm to loose its very existence. We have chosen to conduct the study in BERGER paints Bangladesh Limited because they are the leading firm in the painting industry occupying the highest market share.
Objective of the study
The objective of the report is to involve us in a practical situation about how a company develops and maintains their marketing issues. As the scenario of market is changing day-by-day, new marketing process and techniques are implemented. The textbook ideas are not enough to gain the actual things, so this study will certainly adjust us with the situation prevailing in the field in respect to marketing in the industry. This report
Introduction to the report
Objective of the study
Historical background of the Company Short and long term objective
Ummul Khayer Fatema Roll –017 Sec # A 7th batch Dept. of Finance & Banking University of Dhaka
Introduction to the report
The businesses are ever changing so are the way of their characteristics. The changing scenario presents us new techniques and methods of business as well as their marketing strategies. The core of business is to market the product that will be attracted by the consumers and also the product will satisfy the consumer’s needs. Marketing efforts are vital for any business that is the combination of various factors affecting the real market scenario. The changing environment creating new issues that must be considered for doing a business. In this dynamic business world the scenario of business aspect changes so rapidly that one false decision could cause the firm to loose its very existence. We have chosen to conduct the study in BERGER paints Bangladesh Limited because they are the leading firm in the painting industry occupying the highest market share.
Objective of the study
The objective of the report is to involve us in a practical situation about how a company develops and maintains their marketing issues. As the scenario of market is changing day-by-day, new marketing process and techniques are implemented. The textbook ideas are not enough to gain the actual things, so this study will certainly adjust us with the situation prevailing in the field in respect to marketing in the industry. This report