Introduction
The world is standing at the threshold of a new millennium. We expect it to be full of successes, discoveries, developments and happiness and this will be possible due to globalization, technological advancements (changes) and the dramatic economic changes.
Whenever we talk about economy, we mean financial performance of a country, company or a firm. So in this case the most used and the important term is technology. The term technology is the most crucial part of the business world as it helps us to give logistic supports on time.
Origin of the report
The report titled as, “Marketing Activities of DHL”, is to be submitted on 18th August 2008 to the course instructor Nazia Nabi (Lecturer, School of Business) who authorized and assigned us to do this report.
Background of the report
The report titled as, “Marketing Activities of DHL”, is originated from the partial requirement of the course Services Marketing. It is actually a joint student – faculty learning experience, where the students learn the Marketing Activities of several business service organizations or firms.
Objective of the report
This report seeks overall information about marketing activities. By this report we tried to represent the actual relevant use of marketing activities in business. Basically there are two objectives behind doing this report, and they are as follows:
The first and the foremost objective of the report is to fulfill the partial requirement of the course Services Marketing. The second objective of the report is to understand the marketing activities of a business organization.
Benefit of the report
The best part of this report is that the students get the opportunity to visualize the scenario of the marketing impact of the company through the analysis. It also helps the student to understand the concept of applying several marketing strategies in the practical field. This