Hungry Jacks Research
MARKETING FUNDAMENTALS Project
“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.
To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.
The report has to be presented professionally with cover sheet, table of contents and references.”
Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim of the research is basically to inform and approve the company s plan considering the strategy, the product and market. But the main goal of making a marketing research is to find out how changing elements of the marketing mix impacting on customers behaviour.
For a company to do a marketing research the right way, it is elementary that they observe, compare and evaluate the market constantly. For this, several methods are used. We will try in this essay to identify and explain which methods are used and how companies can use them, using the example of a fast food company, which is Hungry Jacks.
When conducting marketing research, companies try to collect two types of data which are primary and secondary data. Primary research is information that comes directly from the source and that is, potential customers. It can be made using surveys, focus groups and other methods. Secondary research involves gathering statistics, reports, studies and other data from organizations such as government agencies, trade associations and local chamber of commerce.
It is important to know that marketing research is often done in 2 different ways which are either by Target market ; consumer marketing research and business to business
“You are required to write a report on how marketers use the different methods of marketing research to identify opportunities of the market, segmenting and targeting the market based on the valuable results collected from their marketing research activities.
To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.
The report has to be presented professionally with cover sheet, table of contents and references.”
Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim of the research is basically to inform and approve the company s plan considering the strategy, the product and market. But the main goal of making a marketing research is to find out how changing elements of the marketing mix impacting on customers behaviour.
For a company to do a marketing research the right way, it is elementary that they observe, compare and evaluate the market constantly. For this, several methods are used. We will try in this essay to identify and explain which methods are used and how companies can use them, using the example of a fast food company, which is Hungry Jacks.
When conducting marketing research, companies try to collect two types of data which are primary and secondary data. Primary research is information that comes directly from the source and that is, potential customers. It can be made using surveys, focus groups and other methods. Secondary research involves gathering statistics, reports, studies and other data from organizations such as government agencies, trade associations and local chamber of commerce.
It is important to know that marketing research is often done in 2 different ways which are either by Target market ; consumer marketing research and business to business