MKT 441 Marketing Research Week 1 
Verizon Wireless
Pedro R Flores
MKT 441 Marketing Research
March 5, 2015
Aravind Kailas
Verizon Wireless
In this study I focus on what is marketing research and the importance it has on Verizon Wireless as a telecommunication company in this century. It also analyses the benefits that it can bring to a corporation in different dimensions.
Marketing research is a broader aspect of the business that focuses on different thing such as the competitor, the product, the price and also the need for its product and identifies the possible way of how to stamp its market share in its industry (Howard, 2012). It focuses on market research of different types but the core type of marketing research is product research. The focal company in this task is Verizon Wireless that in the telecommunications industry.
There are different strategies that Verizon uses and I will analyze each one of them. One it deals with product research this it ensures that clients have different varieties to choose from and this is important as it ensures that clients have enough choice. This helps boost taste and preference of the employees and it is also important to note that in product research a lot of analyzes are done to ensure that the business can stand diversification (Austin, 2013). For a product to be set up to a final entity a lot has to be done and research and development come into place. This brings out the question that also marketing research is included for Verizon products. For example the new offer that will keep the telecommunications customers have to be influenced by conducting marketing research to identify the best suitable offer. It is not only the idea of choosing whether to use marketing research it is important but the best method of marketing research. It is important to ask whether to use survey, personal interview, observation and free trials. These are best regulated by the cost which they will incur and what is the best effective way.
Verizon wireless cannot
Pedro R Flores
MKT 441 Marketing Research
March 5, 2015
Aravind Kailas
Verizon Wireless
In this study I focus on what is marketing research and the importance it has on Verizon Wireless as a telecommunication company in this century. It also analyses the benefits that it can bring to a corporation in different dimensions.
Marketing research is a broader aspect of the business that focuses on different thing such as the competitor, the product, the price and also the need for its product and identifies the possible way of how to stamp its market share in its industry (Howard, 2012). It focuses on market research of different types but the core type of marketing research is product research. The focal company in this task is Verizon Wireless that in the telecommunications industry.
There are different strategies that Verizon uses and I will analyze each one of them. One it deals with product research this it ensures that clients have different varieties to choose from and this is important as it ensures that clients have enough choice. This helps boost taste and preference of the employees and it is also important to note that in product research a lot of analyzes are done to ensure that the business can stand diversification (Austin, 2013). For a product to be set up to a final entity a lot has to be done and research and development come into place. This brings out the question that also marketing research is included for Verizon products. For example the new offer that will keep the telecommunications customers have to be influenced by conducting marketing research to identify the best suitable offer. It is not only the idea of choosing whether to use marketing research it is important but the best method of marketing research. It is important to ask whether to use survey, personal interview, observation and free trials. These are best regulated by the cost which they will incur and what is the best effective way.
Verizon wireless cannot