Analyse Telstra Marketing Strategies
AbstractMarketing strategies are the main drives for promoting a company 's products to increase its sales and to build its brand. With regards to competition, a company needs to strengthen their marketing strategies to stay competitive. With the intense competition in the telecommunication industry, marketing is an important element in Telstra to build its presence in the community. This report seeks to analyse Telstra 's marketing strategies and identify critiques help to point out the areas of development for Telstra.
IntroductionFormed in 1901, Telstra is Australia 's oldest and largest telecommunication service provider, with a market share of 74.5%. Telstra was partially privatized by the Commonwealth Government in two public offerings …show more content…
New market research is to be conducted to satisfy different customer segments who had demonstrated different needs from the broader telecommunications industry. He mentions that, 'when the market research had been completed, Telstra would have interviewed over 90,000 consumer customers and created a small business 'panel ' of 16,000 businesses '. This thorough market research is being conducted as it was shown that there is a reducing market in the mobile segment (Corner, …show more content…
Being a pioneer in providing directory services through the Internet, Sensis is able to create value for its advertisers, by allowing them to pay according to the number of 'hits ' obtained. This is a good establishment for Sensis as it is able to attract more businesses to advertise with them without burdening the businesses with a fixed price as they continue to build the Sensis brand to attract more searches.
PlaceSensis is available on the internet and is linked with their network partners. Recent collaborations with carshowroom.com.au are aimed to increase its recognition and customer traffic through the website.
CritiquesTransferring Yellow Pages and White Pages to the internet under Sensis is a good move as people are now depending on the internet for faster information. In addition to that, people are not burdened with the hassle of the printed version of these two directories which are bulky and time-consuming when searching for information.
PromotionSensis promotes itself by collaborating with websites such as carshowroom.com.au to increase its presence in the marketplace. Sensis ' public relations have also helped gain recognition through press releases and conferences. In addition, Sensis has published a book, Small Business, Big Opportunity and a new website for small businesses to aid Australian businesses to optimize their marketing and advertising
IntroductionFormed in 1901, Telstra is Australia 's oldest and largest telecommunication service provider, with a market share of 74.5%. Telstra was partially privatized by the Commonwealth Government in two public offerings …show more content…
New market research is to be conducted to satisfy different customer segments who had demonstrated different needs from the broader telecommunications industry. He mentions that, 'when the market research had been completed, Telstra would have interviewed over 90,000 consumer customers and created a small business 'panel ' of 16,000 businesses '. This thorough market research is being conducted as it was shown that there is a reducing market in the mobile segment (Corner, …show more content…
Being a pioneer in providing directory services through the Internet, Sensis is able to create value for its advertisers, by allowing them to pay according to the number of 'hits ' obtained. This is a good establishment for Sensis as it is able to attract more businesses to advertise with them without burdening the businesses with a fixed price as they continue to build the Sensis brand to attract more searches.
PlaceSensis is available on the internet and is linked with their network partners. Recent collaborations with carshowroom.com.au are aimed to increase its recognition and customer traffic through the website.
CritiquesTransferring Yellow Pages and White Pages to the internet under Sensis is a good move as people are now depending on the internet for faster information. In addition to that, people are not burdened with the hassle of the printed version of these two directories which are bulky and time-consuming when searching for information.
PromotionSensis promotes itself by collaborating with websites such as carshowroom.com.au to increase its presence in the marketplace. Sensis ' public relations have also helped gain recognition through press releases and conferences. In addition, Sensis has published a book, Small Business, Big Opportunity and a new website for small businesses to aid Australian businesses to optimize their marketing and advertising