Telstra Swot Analysis
Executive Overview
This report is an analysis of Telstra, achieved through the dissection of its target market, and the decision making process used by its customers. Additionally, through swot analysis and the consumer behaviour model the report elucidates Telstra’s understanding of its consumers and the current marketing strategies it is employing. The report also explores recommendations for Telstra to further develop their marketing strategies utilised within Australia.
Business Overview:
The market that Telstra provides services too and targets is extensive and ranges from customers on farms, remote Indigenous customers, right through to some of the major corporate customers in Australia. Telstra’s current focus is on societies
This report is an analysis of Telstra, achieved through the dissection of its target market, and the decision making process used by its customers. Additionally, through swot analysis and the consumer behaviour model the report elucidates Telstra’s understanding of its consumers and the current marketing strategies it is employing. The report also explores recommendations for Telstra to further develop their marketing strategies utilised within Australia.
Business Overview:
The market that Telstra provides services too and targets is extensive and ranges from customers on farms, remote Indigenous customers, right through to some of the major corporate customers in Australia. Telstra’s current focus is on societies