Telstra Segmentation
Mobile Telecommunications Provider: Telstra
1. The different marketing communications tools that Telstra can use in order to communicate messages to the people/ customers are, advertising, public relations and publicity, direct marketing, sales promotion, personal selling and others.
Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c) Advertising and public relations and promotion (broadcast). The broadcasted advertisement launched by Telstra a few months ago highlighting the statement “we are Australian”. d) Electronic Interactive Marketing (internet): When you type in ‘Telstra’ on Google, a sponsored link gets displayed on the right side of your web page which display the different sales promotion undertaken by Telstra.
2. The main target market for all which all these different marketing communication tools are used is the market consisting of Australian people, mainly those wanting to purchase a telecommunication providers service. All these communication tools aim at attracting the customers from this market and making them purchase Telstra’s services. Although, the actual market targeted might vary for one communication tool to another, however the company uses these different marketing tools to target the entire consumer market right from young to old, students to retirees, etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age.
3. Communication Objective:
Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest mobile phone (Motorola V9) with a Telstra service. The main feature aimed at attracting the consumers is the city search application where people can search for restaurants on the their mobile for free and
1. The different marketing communications tools that Telstra can use in order to communicate messages to the people/ customers are, advertising, public relations and publicity, direct marketing, sales promotion, personal selling and others.
Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c) Advertising and public relations and promotion (broadcast). The broadcasted advertisement launched by Telstra a few months ago highlighting the statement “we are Australian”. d) Electronic Interactive Marketing (internet): When you type in ‘Telstra’ on Google, a sponsored link gets displayed on the right side of your web page which display the different sales promotion undertaken by Telstra.
2. The main target market for all which all these different marketing communication tools are used is the market consisting of Australian people, mainly those wanting to purchase a telecommunication providers service. All these communication tools aim at attracting the customers from this market and making them purchase Telstra’s services. Although, the actual market targeted might vary for one communication tool to another, however the company uses these different marketing tools to target the entire consumer market right from young to old, students to retirees, etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age.
3. Communication Objective:
Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest mobile phone (Motorola V9) with a Telstra service. The main feature aimed at attracting the consumers is the city search application where people can search for restaurants on the their mobile for free and