The Effect of Advertising on Sales
Name: Hashem El Sayad
ID Number: 7-4371
Group: T13
The effect of both integrated marketing communication (IMC) and marketing tools on sales.
Effect on sales
Definition
Advertising: advertising is a paid non-personal communication using various methods like (television, radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o,2006,p189 and G.M.Brown AND F.A.Macina, Jan1940, 2)
Personal selling: personal selling is a paid personal communication where there is a sales person who tries to convince the customer to buy the product with different methods like telling him the new promotions or product knowledge (the book pride w.and Ferrell o,2006,p189)
Public relation: it is a wide communication effort that is most helpful to create a relationship between an organization and its public like for example suppliers, employee stockholders, the media, governmental officials, potential investors and the society in general stake holders. This kind of a relationship helps in improving the company to maintain its maximum efficiency (the book pride w.and Ferrell o,2006,p189)
Sales promotion: sales promotion is activities or materials that are very helpful to direct inducement or encouragement that adds more encouragement or incentives for the product which has a major helpful effect on resellers, salesmen and customers meaning that it will help resellers to easily buy the product or to be more beneficial to customers(the book pride w.and Ferrell o,2006,p189))
Direct marketing: it is a more popular way of selling products now a day by using the telephone how? the employee calls the customer and tries to convince the customer to
Effect on sales
buy the product or the service or by the internet where the company has an official site where you can see all new products and you can also purchase it online or by the mail where the company sends mail to a customer and acknowledge him
ID Number: 7-4371
Group: T13
The effect of both integrated marketing communication (IMC) and marketing tools on sales.
Effect on sales
Definition
Advertising: advertising is a paid non-personal communication using various methods like (television, radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o,2006,p189 and G.M.Brown AND F.A.Macina, Jan1940, 2)
Personal selling: personal selling is a paid personal communication where there is a sales person who tries to convince the customer to buy the product with different methods like telling him the new promotions or product knowledge (the book pride w.and Ferrell o,2006,p189)
Public relation: it is a wide communication effort that is most helpful to create a relationship between an organization and its public like for example suppliers, employee stockholders, the media, governmental officials, potential investors and the society in general stake holders. This kind of a relationship helps in improving the company to maintain its maximum efficiency (the book pride w.and Ferrell o,2006,p189)
Sales promotion: sales promotion is activities or materials that are very helpful to direct inducement or encouragement that adds more encouragement or incentives for the product which has a major helpful effect on resellers, salesmen and customers meaning that it will help resellers to easily buy the product or to be more beneficial to customers(the book pride w.and Ferrell o,2006,p189))
Direct marketing: it is a more popular way of selling products now a day by using the telephone how? the employee calls the customer and tries to convince the customer to
Effect on sales
buy the product or the service or by the internet where the company has an official site where you can see all new products and you can also purchase it online or by the mail where the company sends mail to a customer and acknowledge him