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International Journal of Retail & Distribution Management

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International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management
Emerald Article: The efficacy of sales promotions in UK supermarkets: a consumer view D.C. Gilbert, N. Jackaria

Article information:
To cite this document: D.C. Gilbert, N. Jackaria, (2002),"The efficacy of sales promotions in UK supermarkets: a consumer view", International Journal of Retail & Distribution Management, Vol. 30 Iss: 6 pp. 315 - 322 Permanent link to this document: http://dx.doi.org/10.1108/09590550210429522 Downloaded on: 16-10-2012 References: This document contains references to 35 other documents Citations: This document has been cited by 17 other documents To copy this document: permissions@emeraldinsight.com

Users who downloaded this Article also downloaded: *
Begoña Alvarez Alvarez, Rodolfo Vázquez Casielles, (2005),"Consumer evaluations of sales promotion: the effect on brand choice", European Journal of Marketing, Vol. 39 Iss: 1 pp. 54 - 70 http://dx.doi.org/10.1108/03090560510572016 George S. Low, Jakki J. Mohr, (2000),"Advertising vs sales promotion: a brand management perspective", Journal of Product & Brand Management, Vol. 9 Iss: 6 pp. 389 - 414 http://dx.doi.org/10.1108/10610420010356984 Hui Chen, Miguel Baptista Nunes, Lihong Zhou, Guo Chao Peng, (2011),"Expanding the concept of requirements traceability: The role of electronic records management in gathering evidence of crucial communications and negotiations", Aslib Proceedings, Vol. 63 Iss: 2 pp. 168 - 187 http://dx.doi.org/10.1108/00012531111135646

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Citations: Introduction Sales promotion is the offer of an incentive to induce a desired sales result (Gilbert, 1999) Volume 30 . Number 6 . 2002 . 315±322 consumer is more price-conscious then the more positive will be his/her attitude towards a coupon Volume 30 . Number 6 . 2002 . 315±322 Table I Tests of equality of group means Wilks ' lambda Coupon Coupon Coupon Coupon Coupon 1 2 3 4 5 brand switching brand loyalty purchase acceleration stockpiling product trial 0.996 0.997 1.000 0.999 0.991
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