Critical Analysis of the Successive Supermarket in Hounslow, “Asda” or “Tesco” or “Morrison’s”.
TITLE:
Critical analysis of the successive supermarket in Hounslow, “Asda” or “Tesco” or “Morrison’s”.
AIMS and OBJECTIVES:
The main aims and objectives of this proposal are 1. To analyze the successful supermarket in Hounslow. 2. To analyze and evaluate the reasons that made it the most successful one. 3. To evaluate the defects of the equivalent opponent supermarkets. 4. The marketing strategy that made it successful. 5. To make recommendations for the competitor to gain the top position in the Hounslow.
1. INTRODUCTION
This proposal research is done across Hounslow and among the three supermarkets that stood among the top big 4 in UK retail markets. Supermarkets are nothing but self service stores which are probably in the form of a grocery store which have a variety of household merchandise, food etc. They sell every household product that are essential for the regular daily use. They are usually large in size well organized into various departments depending on the type of the product. They are even found as small convenient stores and are limited in the range of the products that are sold in that. They typically contain dairy products, fresh products, meat and baked items. They also even sell packaged goods, canned, pet supplies, pharmacy items, cleaners, clothes, alcohol etc. They also sell regularly used household products. The size and location of the supermarket also matters for the success of it. These two factors contribute a lot for the business as they have many advantages. A suburban market occupies a large amount of space. If such a supermarket is located near to the residential areas then it accounts to a good success as such supermarkets relatively sell low priced goods, convenient shopping hours may be for 24 hrs and good parking facilities. The supermarkets opt for lower margins by having sales in large volumes.
2. LITERATURE REVIEW: This proposal of mine deals with the leading supermarkets of UK
Critical analysis of the successive supermarket in Hounslow, “Asda” or “Tesco” or “Morrison’s”.
AIMS and OBJECTIVES:
The main aims and objectives of this proposal are 1. To analyze the successful supermarket in Hounslow. 2. To analyze and evaluate the reasons that made it the most successful one. 3. To evaluate the defects of the equivalent opponent supermarkets. 4. The marketing strategy that made it successful. 5. To make recommendations for the competitor to gain the top position in the Hounslow.
1. INTRODUCTION
This proposal research is done across Hounslow and among the three supermarkets that stood among the top big 4 in UK retail markets. Supermarkets are nothing but self service stores which are probably in the form of a grocery store which have a variety of household merchandise, food etc. They sell every household product that are essential for the regular daily use. They are usually large in size well organized into various departments depending on the type of the product. They are even found as small convenient stores and are limited in the range of the products that are sold in that. They typically contain dairy products, fresh products, meat and baked items. They also even sell packaged goods, canned, pet supplies, pharmacy items, cleaners, clothes, alcohol etc. They also sell regularly used household products. The size and location of the supermarket also matters for the success of it. These two factors contribute a lot for the business as they have many advantages. A suburban market occupies a large amount of space. If such a supermarket is located near to the residential areas then it accounts to a good success as such supermarkets relatively sell low priced goods, convenient shopping hours may be for 24 hrs and good parking facilities. The supermarkets opt for lower margins by having sales in large volumes.
2. LITERATURE REVIEW: This proposal of mine deals with the leading supermarkets of UK