TABLE OF CONTENTS 1) Introduction 2) Service Quality 3) Employee Performance 4) Reasons for Employee Performance Declination 5) Service Quality Measurement 6) Measures to Improve Service Quality 7) Service Quality Dimensions 8) Total Quality Management (TQM) 9) Competition in Supermarket Industry 10) Strategies to make Operations More Effective 10.1) Employee Involvement 10.2) Ensure service leadership 10.3) Excellent Customer service 10.4) Reward System 10.5) Performance measurement strategies 10.6) Customer satisfaction and loyalty 11) Conclusion
Introduction:
Supermarket shopping is often categorised as a self-service retail environment. For supermarket retailers wanting to build relationships with their customers, being able to track their levels of ‘satisfaction’ with the key elements of the supermarket environment is extremely important. Service quality and customer satisfaction are increasingly becoming important for supermarket industry to stay in the business. This essay about the
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