202 Strstegy
Introduction
Otis is one of the four major powerful international companies in the elevator industry, which not only produces and sales elevator globally but also maintain lift for its customers. Otis believes that manufacturing safe and energy-saving elevators by using advanced technology to make solution for practical problems from customers is its mission for all the time. In the recent years, elevator industry has been becoming more and more competitive. Thus, maintaining and expanding global market share and staying at the position of dominant player has become its strategy target. In this report, there will be the analysis for the environment and SWOT of Otis.
External environment
General
Demographic segment—high
In the modern society, not only the increasing global population and urbanization but also the aging people and income level promote the demand of the elevators. It is reported that the current number of elevators per 1000 people in developing countries including China and India is far less than that in America and Europe. With the process of the urbanization, there are more high-rise buildings to be built, which leads to the growing need for the elevators. In addition, in terms of the less ability to climb the stairs for the elders, there is no doubt the popularity of the elevators’ industry.
Economic segment—moderate
The condition of the nations’ economics will have an impact on the extent to the investment on elevators’ purchase and maintenance according to the decision of the architects and property developers.
Political-legal segment—moderate
Based on the law, it is required for either developed countries or developing countries to install the elevators in the multi-storey buildings for anti-discrimination and equal opportunity regulations. Many countries are more concerned about the problems, resulting in the spread of the elevator industry growing at a relatively brisk pace. Along with putting more emphasis on the regulations and
Otis is one of the four major powerful international companies in the elevator industry, which not only produces and sales elevator globally but also maintain lift for its customers. Otis believes that manufacturing safe and energy-saving elevators by using advanced technology to make solution for practical problems from customers is its mission for all the time. In the recent years, elevator industry has been becoming more and more competitive. Thus, maintaining and expanding global market share and staying at the position of dominant player has become its strategy target. In this report, there will be the analysis for the environment and SWOT of Otis.
External environment
General
Demographic segment—high
In the modern society, not only the increasing global population and urbanization but also the aging people and income level promote the demand of the elevators. It is reported that the current number of elevators per 1000 people in developing countries including China and India is far less than that in America and Europe. With the process of the urbanization, there are more high-rise buildings to be built, which leads to the growing need for the elevators. In addition, in terms of the less ability to climb the stairs for the elders, there is no doubt the popularity of the elevators’ industry.
Economic segment—moderate
The condition of the nations’ economics will have an impact on the extent to the investment on elevators’ purchase and maintenance according to the decision of the architects and property developers.
Political-legal segment—moderate
Based on the law, it is required for either developed countries or developing countries to install the elevators in the multi-storey buildings for anti-discrimination and equal opportunity regulations. Many countries are more concerned about the problems, resulting in the spread of the elevator industry growing at a relatively brisk pace. Along with putting more emphasis on the regulations and