235004421 Blackberry Pest Analysis

BlackBerry Limited, formerly known as Research In Motion Limited (RIM),[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets, but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry's software and hardware products are used worldwide by various government's agencies and by car makers and industrial plants throughout the world, much of this activity being unseen by the public. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along withJim Balsillie until January 22, 2012; as of November 2013, Saad assumes the new title of "Lead Director and Chair of Compensation".[5] In November 2013, John S. Chen took over as CEO. His strategy is to subcontract manufacturing to Foxconn, and to focus on software technology.[6]
Originally a dominant innovative company in the smartphone market for business and government usage, with 43% US market share in 2010, the company's dominance in the US smartphone market has in recent years declined precipitously, in part because of intense competition mainly from the current high US market share of Google's Android brands and also from the lower share that Apple's iPhone has of the market. Due to such competition, the company's share in the US personal consumer market was reduced to 3.8% in 2013.[7] In markets other than the US personal comsumer market BlackBerry's products have fared better. On September 23, 2013 the company signed a letter of intent to be acquired for US$4.7 billion, or US$9 per share, by a consortium led by Fairfax Financial which has announced its intentions to take the company private.[8] On November 4, 2013 the deal was scrapped in favor of a US$1 billion cash injection which, according to one analyst, represented the level of confidence