2nd BoldfLASH
BOLDFLASH
INTRODUCTION
BoldFlash Inc. original name was BoldDisk. It is a Waltham, Massachusetts based company. BoldFlash was founded by two computer science professors in 1982. BoldFlash is a company which make products like Flash memory machines and technology. It also make components for electronic devices like Mp3 players, floppy disk etc. Basically, the company produces computer storage media products. The company have its headquarters in Shanghai, Austin & Ontario. The revenue generated by company is about $3.9 billion which is of this year only. The industrial revenue of BoldFlash is 19.5% out of the total company’s revenue. Smartphone Manufactures are the largest customers of BoldFlash. So the mobile division department is the one department which should work most efficiently. Only the mobile division department generate $1.5 billion revenue in a year. Their clients include OEM and they supply directly to the consumer markets.
Bold Flash’s mobile division is suffering from unsettled problems, due to certain missed opportunities in the tablet market. Company is facing challenges in many different external and internal areas. BoldFlash is far behind from its competitor and due to recent poor performance and low product development the morale of employees are very low. But the basic problem company is facing is internal that is intra-departmental issues. No clear role and authority is seen by the managers and executives of the company. This clearly shows lack of experience and vague understanding of objectives and goals. BoldFlash is facing inaccessibility problem at work which is due to ineffective communication problem. They are under the illusion that there is no problem within their departments and divisions. Because of their top-down approach they are facing failure in communicating difficulties.
Company problems are leading to breakdown the teamwork and communication platform within the organization. The unproductive conflicts between the functional
INTRODUCTION
BoldFlash Inc. original name was BoldDisk. It is a Waltham, Massachusetts based company. BoldFlash was founded by two computer science professors in 1982. BoldFlash is a company which make products like Flash memory machines and technology. It also make components for electronic devices like Mp3 players, floppy disk etc. Basically, the company produces computer storage media products. The company have its headquarters in Shanghai, Austin & Ontario. The revenue generated by company is about $3.9 billion which is of this year only. The industrial revenue of BoldFlash is 19.5% out of the total company’s revenue. Smartphone Manufactures are the largest customers of BoldFlash. So the mobile division department is the one department which should work most efficiently. Only the mobile division department generate $1.5 billion revenue in a year. Their clients include OEM and they supply directly to the consumer markets.
Bold Flash’s mobile division is suffering from unsettled problems, due to certain missed opportunities in the tablet market. Company is facing challenges in many different external and internal areas. BoldFlash is far behind from its competitor and due to recent poor performance and low product development the morale of employees are very low. But the basic problem company is facing is internal that is intra-departmental issues. No clear role and authority is seen by the managers and executives of the company. This clearly shows lack of experience and vague understanding of objectives and goals. BoldFlash is facing inaccessibility problem at work which is due to ineffective communication problem. They are under the illusion that there is no problem within their departments and divisions. Because of their top-down approach they are facing failure in communicating difficulties.
Company problems are leading to breakdown the teamwork and communication platform within the organization. The unproductive conflicts between the functional