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III. Industry Analysis
A. Future Outlook and Trends
Pastry Couture will focus on growing its single location to profitability and use it to establish brand recognition throughout the country by measures revenue targets a year after. These measures growth targets ensure that the quality of service and pastry never drops while supporting the local community and increasing revenues and profits.
Sweets are connected to positive memories from childhood, including holidays and family gathering. Recent innovative desserts often take familiar flavors and remade them in new ways. People want to satisfy their pleasure which they can afford and sweets are one of them where can see interesting combination of indulgent flavor. The sweets will never be gone to the savory of the people. And this type of industry have the big impact to the growth combined with the local and regional population's projected growth and expansion indicate that Pastry couture will able to establish itself prior to any serious competitive threat that can enter the market and undermine it sales growth strategy.
B. Analysis of Competitors
The food retail industry is a highly competitive market. More so than ever, organizations need to offer customers value for money. Customers want the best quality products at the lowest possible prices. With such tough competition it is vital for organizations to understand what their customers want. Pastry Couture understands that its customers want value for money but do not want to compromise on quality. Some of the potential competitors of the company are the following:
1. The French baker
2. Red ribbon
3. Country style
4. Goldilocks bakeshop
5. Cakes R Us
6. Cupcakes by Sonja
7. Megamelt Bakeshop
8. Salazar Bakery
9. Muhlach Ensaymada
C. Market Segmentation
Market segmentation refers to the process of dividing prospective buyers into groups that have common needs will respond similarly to a marketing action. It is a process in marketing of grouping a customer
A. Future Outlook and Trends
Pastry Couture will focus on growing its single location to profitability and use it to establish brand recognition throughout the country by measures revenue targets a year after. These measures growth targets ensure that the quality of service and pastry never drops while supporting the local community and increasing revenues and profits.
Sweets are connected to positive memories from childhood, including holidays and family gathering. Recent innovative desserts often take familiar flavors and remade them in new ways. People want to satisfy their pleasure which they can afford and sweets are one of them where can see interesting combination of indulgent flavor. The sweets will never be gone to the savory of the people. And this type of industry have the big impact to the growth combined with the local and regional population's projected growth and expansion indicate that Pastry couture will able to establish itself prior to any serious competitive threat that can enter the market and undermine it sales growth strategy.
B. Analysis of Competitors
The food retail industry is a highly competitive market. More so than ever, organizations need to offer customers value for money. Customers want the best quality products at the lowest possible prices. With such tough competition it is vital for organizations to understand what their customers want. Pastry Couture understands that its customers want value for money but do not want to compromise on quality. Some of the potential competitors of the company are the following:
1. The French baker
2. Red ribbon
3. Country style
4. Goldilocks bakeshop
5. Cakes R Us
6. Cupcakes by Sonja
7. Megamelt Bakeshop
8. Salazar Bakery
9. Muhlach Ensaymada
C. Market Segmentation
Market segmentation refers to the process of dividing prospective buyers into groups that have common needs will respond similarly to a marketing action. It is a process in marketing of grouping a customer