3-layer apparel assembly
Sports and Performance Materials
Assignment 1
Snowboarding
3-layer apparel assembly
Table of Contents
Description 3
History 3
Development in time leaps 4
Equipment 6
Structure+ Aim 8
Demographic Profile 9
Dominant participant countries 10
Participant Rates 10
Market Research 11
Global Market Size of Snow Sports in Retail Dollars 11
Global Snowboard Sales 2012 12
Major geographic markets 12
U.S. Market Sales 12
European Market Sales 13
Profile of Participant 13
Major retail apparel brands- key drivers, why are they the market leaders? 14
Sources 17
Description
Snowboarding is a winter sports activity, which roots lie in surfing. Therefore snowboarding is also performed on a wooden board, which makes it possible to `surf’ on the snow.
History
It is always hard to say who actually invented snowboarding, because in fact people started sliding down a hill, even before there was the slightest thought about snowboarding in someone’s head. Therefore it is impossible to point out one specific person who came up with the idea of the snowboard.
There are some important names though, who brought the idea of the snowboard significantly further.
One of these persons was the Austrian Toni Lenhardt in 1900, which invented the first forerunner of the snowboard, which was called Monogleiter. This board, made out of wood, became such a hit, that in 1914 the first Monogleiter races appeared.
Even though the first ideas have appeared, it took the snowboard innovation about almost 30 more years longer to reach new stages of development.
Sherman Poppen, a chemical gases engineer in Muskegon, Michigan, invented the so-called `Snurfer´, which was especially designed for his daughter as a toy. The Snurfer consisted out of two single skis, bonded together and a rope around the nose, which made it possible for the driver to coordinate the driving directions. A lot of the daughter’s friends were amazed by that
Assignment 1
Snowboarding
3-layer apparel assembly
Table of Contents
Description 3
History 3
Development in time leaps 4
Equipment 6
Structure+ Aim 8
Demographic Profile 9
Dominant participant countries 10
Participant Rates 10
Market Research 11
Global Market Size of Snow Sports in Retail Dollars 11
Global Snowboard Sales 2012 12
Major geographic markets 12
U.S. Market Sales 12
European Market Sales 13
Profile of Participant 13
Major retail apparel brands- key drivers, why are they the market leaders? 14
Sources 17
Description
Snowboarding is a winter sports activity, which roots lie in surfing. Therefore snowboarding is also performed on a wooden board, which makes it possible to `surf’ on the snow.
History
It is always hard to say who actually invented snowboarding, because in fact people started sliding down a hill, even before there was the slightest thought about snowboarding in someone’s head. Therefore it is impossible to point out one specific person who came up with the idea of the snowboard.
There are some important names though, who brought the idea of the snowboard significantly further.
One of these persons was the Austrian Toni Lenhardt in 1900, which invented the first forerunner of the snowboard, which was called Monogleiter. This board, made out of wood, became such a hit, that in 1914 the first Monogleiter races appeared.
Even though the first ideas have appeared, it took the snowboard innovation about almost 30 more years longer to reach new stages of development.
Sherman Poppen, a chemical gases engineer in Muskegon, Michigan, invented the so-called `Snurfer´, which was especially designed for his daughter as a toy. The Snurfer consisted out of two single skis, bonded together and a rope around the nose, which made it possible for the driver to coordinate the driving directions. A lot of the daughter’s friends were amazed by that