The first stage is the “preparation” stage in which the individual attempts to define the problem, gather information, and look for the right answer. The next stage is “frustration”, which is caused by and magnified by a set of creative blocks, where most people give up, or settle for a lesser solution. The “incubation” stage is when the individual steps away from the problem and consciously or unconsciously removing some of the key blocks. The “illumination” stage is when the individual sees a possible solution. It involves the employee coming up with the outline of an answer. Finally, the “elaboration” stage is the period of refinement and adaptation. The process is usually not as liner as it seems. The “incubation” periods could be long or short, or there may be feedback loops where an insight at one point leads one to discard an assumption made earlier.
4. Explain the difference between divergence and convergence. What does effective creativity require? What might failure to produces creative solutions be linked to?
Divergence is breaking form familiar, established ways of seeing and doing. Convergence is the achievement of some agreement regarding the merits of a given idea and the value in pursuing that idea. Effective creativity requires balance, or equal time for casting one’s new widely through divergence and narrowing ones’ focus through convergence. Failure to produce highly creative answers may be linked to groups that either spend too much time generating and discussing options, or, alternatively, devote most of their effort to taking an idea to task and arguing the nuances of detailed implementation.