3 Stages Of Lilson Lululemon

The third stage is the incentive of stakeholders. Each stakeholder has certain expectations and interest into the company. So you want to know how trust worthy they are, their influence, and potential of helping out the whole company. Every single stakeholder that is part of this issue has their worries and some have more authority compared to the rest. In this example, Lululemon’s suppliers and investors would have the lowest authority since they do not have a lot invested into the company. On the other hand, the stakeholders with the most authority would be their competition and the customers. They have the most power because they decide the market and the sales for Lululemon. Customers also are the ones that will step in. The PR issues and poor decisions made by the company have directly had an effect on the customers. Customers were paying way too much for a product, black yoga pants that were listed as high-quality but were not. Many feel betrayed, lied to, ripped off, embarrassed, and even feel the CEO of the company has not been respectful or caring. In
Due to the company’s media and PR issues their competition and customers would be the ones to step in. They both get to learn and grow from this issue. Lululemon has to make sure that they do end up solving this issue and do anything it takes to have a new clothing line and have unbelievable customer service for everyone. If customers still feel that the company has not changed and are still unhappy they can share with everyone else in the world to not shop there or buy their products. A big problem that could potentially happen is bankruptcy hurting the company and stockholders if relationships are not built fast enough. Stockholders also have the power to back out. Figuring out the incentives of stakeholders is important and can help save the