Lululemon: Ethical Business Practices
Lululemon
Socio-Cultural
It’s clear that Lululemon is reliant on third-parties for the supply and the manufacturing requirements of its athletic apparel. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). The use of foreign labour and manufacturing resources among multinational enterprises can become complicated, where firms that violate principles of corporate social responsibility experience backlash from consumers often (Nam et al., 2017). These issues are manageable for numerous multinational establishments; however, this is not the circumstance for Lululemon as it has few supplier replacements
and it is far-removed from its suppliers.
Technological
As companies increase the availability of product offerings through e-commerce channels, cyber-attacks become a graver threat. Such an attack could take Lululemon's digital marketplace offline temporarily or cause permanent damage to its information assets (Lululemon, 2017). With breaches of this magnitude even after repairs are made, in depth investigations are obligatory to determine how to avert such attacks. Thus, additional staff will be required and obtaining of new resources to control technological threats is liable to produce additional expenses.
Bibliography
Vallester, C., Lindgreen, A., & Maon, F. (2012). Strategically leveraging corporate social responsibility: A corporate branding perspective. California Management Review, 54(3), pp. 34–60.
Nam, C., Dong, H., & Lee, Y.-A. (2017). Factors influencing consumers' purchase intention of green sportswear. Fashion and Textiles, 4(1), pp. 2.
Lululemon. (2017). 2016annual report. Lululemon Athletica, Inc. Retrieved from http://investors.whirlpoolcorp.com/common/download/download.cfm?companyid=ABEA-5DXEK8&fileid=931320&filekey=110957C3-5A45-41DF-87D2-34714A8AA1B7&filename=Whirlpool_2016_Annual_Report.pdf
Socio-Cultural
It’s clear that Lululemon is reliant on third-parties for the supply and the manufacturing requirements of its athletic apparel. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). The use of foreign labour and manufacturing resources among multinational enterprises can become complicated, where firms that violate principles of corporate social responsibility experience backlash from consumers often (Nam et al., 2017). These issues are manageable for numerous multinational establishments; however, this is not the circumstance for Lululemon as it has few supplier replacements
and it is far-removed from its suppliers.
Technological
As companies increase the availability of product offerings through e-commerce channels, cyber-attacks become a graver threat. Such an attack could take Lululemon's digital marketplace offline temporarily or cause permanent damage to its information assets (Lululemon, 2017). With breaches of this magnitude even after repairs are made, in depth investigations are obligatory to determine how to avert such attacks. Thus, additional staff will be required and obtaining of new resources to control technological threats is liable to produce additional expenses.
Bibliography
Vallester, C., Lindgreen, A., & Maon, F. (2012). Strategically leveraging corporate social responsibility: A corporate branding perspective. California Management Review, 54(3), pp. 34–60.
Nam, C., Dong, H., & Lee, Y.-A. (2017). Factors influencing consumers' purchase intention of green sportswear. Fashion and Textiles, 4(1), pp. 2.
Lululemon. (2017). 2016annual report. Lululemon Athletica, Inc. Retrieved from http://investors.whirlpoolcorp.com/common/download/download.cfm?companyid=ABEA-5DXEK8&fileid=931320&filekey=110957C3-5A45-41DF-87D2-34714A8AA1B7&filename=Whirlpool_2016_Annual_Report.pdf